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Raid Ant Gel

Maybe

Buyers convert on 21.3% of searches. But the top 5 brands take 100% of clicks, so Raid Ant Gel is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$150K/yr61K searches / yr
90-day growth
+118.8%search demand this quarter
Competition
92%top-5 click share · 3 brands · 65 sellers

Flapen Score

Raid Ant Gel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Raid Ant Gel is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raid Ant Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Raid Ant Gel 61K times last year and spent an estimated $150K. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 21.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +118.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+118.8%
Conversion, latest week
21.3%
Market size, estimated
$150Ka year
Top search term
combat max ant killing gel20K searches a year

02 · Price

A sale here is worth $11.59.

Listings sell for $11.59 on average, from $4.97 to $25.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $11.59 that is $23K to $29K a year per listing.

Average price
$11.59under the $15 to $100 sweet spot
Price range
$4.97–$25.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$23K–$29K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #69 within Baits & Lures. It carries 30,796 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#69in Baits & Lures
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
30,796per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Raid Ant Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 219%
  • Brand 35%
  • Open — no brand owns it (0%)

Search terms

Top Raid Ant Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • combat max ant killing gel20K/yr
  • raid ant gel18K/yr
  • combat ant gel10K/yr
  • raid max liquid ant bait6K/yr
  • raid liquid ant bait2K/yr
  • raid ant gel tube3K/yr
  • combat ant killing gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Raid Ant Gel

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Pest/Insect Control”
51%of negative reviews mention “Pest/Insect Control”
0.5%of orders come back
“Didn't work for my ants”
A buyer, on “Pest/Insect Control”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Raid Ant Gel questions

Answered from the same tracked data.