raccoon food
Launch itA $2.2M/yr market growing +39.7% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.2M$2.2M/yr · 968K searches
Avg price
Great$17.60avg listing price — sweet spot $15–$100
Price range
Good$6.88–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,870.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, raccoon food is a $2.2M/yr Amazon United States market (968K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 61/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
raccoon food market data
- Units sold / yr
- 125K–150K
- avg 8,000–10,000/product
- Revenue / yr
- $2.2M–$2.6M
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
17
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Kaytee48%
- Audubon Park19%
- Pennington12%
- Exotic Nutrition12%
- Wagner's4%
- TRAILMARK NATURALS3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +39.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
Top raccoon food search terms
- squirrel food633K/yr
- squirrel food for backyard squirrels53K/yr
- squirrel feed46K/yr
- critter food28K/yr
- wild rabbit food23K/yr
- chipmunk food15K/yr
- opossum food20K/yr
- raccoon food17K/yr
- possum food15K/yr
- wild rabbit food outdoor15K/yr
Top raccoon food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kaytee Backyard Wildlife Food Blend For Wild Squirrels Chipmunks Rabbits and Other Backyard Wildlife 5 Pound
Kaytee$6.884.6★11,315 rev
Audubon Park Squirrel & Critter Food 15-lb. Bag
Audubon Park$17.974.5★1,091 rev
Kaytee Corn On The Cob 6.5 lb
Kaytee$12.724.5★11,021 rev
Pennington Pride Squirrel & Critter
Pennington$17.164.4★1,818 rev
Wagners 62046 Backyard Wildlife Food 8-Pound Bag
Wagner's$12.704.6★5,781 rev
Newest
by launch date
TRAILMARK NATURALS - 11 LB - Raw Shelled Peanuts for Squirrels Out of Shell Peanuts for Birds and Wildlife- Squirrel Food Wild Bird Seed - Grown in The USA
TRAILMARK NATURALS$20.75577 rev
Pennington Ultra Double Nut Nut & Fruit Blend 10lbs
Pennington$21.58697 rev
Audubon Park Squirrel & Critter Food 15-lb. Bag
Audubon Park$17.971,091 rev
Exotic Nutrition Squirrel Complete (4 lb.) - Healthy Natural Food for Squirrels - Ground Grey and Flying Squirrels
Exotic Nutrition$37.751,546 rev
Exotic Nutrition Squirrel Complete (1.75 lb.) - Healthy Natural Food - Nutritional Diet for Pet & Captive Squirrels - Ground Grey Flying Squirrels & Chipmunks
Exotic Nutrition$16.811,546 rev
Trending
90-day click momentum
Exotic Nutrition Opossum Complete - Nutritionally Complete Healthy Pellet Diet - Food for Short-Tailed & Virginia Opossums (1 lb.)
Exotic Nutrition$14.784.7★
Pennington Seed Squirrel and Critter Food Blend 10-Pound
Pennington$11.184.7★
Exotic Nutrition Squirrel Beneficial Blocks - Healthy & Unique Supplemental Food with Nuts & Seeds 10 oz
Exotic Nutrition$19.744.3★
Kaytee Backyard Wildlife Food Blend For Wild Squirrels Chipmunks Rabbits and Other Backyard Wildlife 5 Pound
Kaytee$6.884.6★
Audubon Park Squirrel & Critter Food 15-lb. Bag
Audubon Park$17.974.5★
What buyers say about raccoon food
What buyers praise and complain about, mined from review topics.What buyers love
“Worth It”
“Great quality food”
“The squirrels love it”
“Great food”
“As Represented”
“its nice little small bag”
“They're super easy to use”
“Very clean”
“Reliability”
“I love watching them”
What buyers complain about
“much more expensive”
“Cheap quality”
“Tiny Peanuts”
“The last two bags have arrived with what appears to be some sort of infestation”
“Not as shown”
“They're all dried out. of course.”
“Also I dont know what it is supposed to smell like”
“Utter waste and NOT BALANCED WITH NUTS”
“because the squirrels are quite messy”
“Bugs”
Top return reasons
Common questions
- Is raccoon food profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Launch it (61/100).
- How competitive is the raccoon food niche?
- 7 brands and 17 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in raccoon food?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for raccoon food peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the raccoon food niche?
- Listings span $6.88–$37.75; the average listing price is $17.60 (sweet spot $15–$100). The average incumbent carries 2,871 reviews — the moat a new listing must climb.