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rabbit repellent outdoor

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 97Conversion 88Competition 20Returns 96Price range 61Avg price 94Brand share 8Review moat 40Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Growth

Incredible+172.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$47.00

avg listing price — sweet spot $15–$100

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$12.97–$153.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,505.77

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$155K

$155K/yr · 32K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rabbit repellent outdoor is a $155K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

rabbit repellent outdoor market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$188K–$235K
units × avg price
Conversion rate
10.2%
Avg BSR
#599
Page quality
0%
Prime
62%
Sponsored
100%
Out of stock
0.5%
Avg brand age
50 months
Avg seller age
166 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

52

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • EPIC REPELLENTS45%
  • Enviro Pro23%
  • Wetsel22%
  • Bonide4%
  • Liquid Fence4%
  • Nature's MACE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +172.4% search growth over the last 90 days.
2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.6×

Top rabbit repellent outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$31K30%$47K40%$62K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about rabbit repellent outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control35%

“Keeps rodents and feral pigs away”

Quality-Overall10%

“it has great reviews as well”

Advertised Vs Actual Product8%

“As advertised”

Plant Growth6%

“Now they are blooming beautifully”

Smell5%

“The smell of this would certainly deter me”

Ease Of Use4%

“It is so easy”

Value For Money4%

“Surprisingly this product works and is affordable”

Spray/Flow3%

“was good when I sprayed”

Durability3%

“I have used if faithfully for the last 5 years”

Safety Standards1%

“It is safe for all animals and people”

What buyers complain about

Functionality-Overall29%

“Did not work”

Pest/Insect Control18%

“Does not repel”

Spray/Flow16%

“Sprayer did not work”

Smell12%

“Smells awful”

Value For Money6%

“is very expensive”

Plant Growth3%

“This will kill your tomato plants”

Leak-Proof2%

“This is leaking”

Advertised Vs Actual Product1%

“Doesnt work the way it says”

Durability1%

“Doesnt last for long”

Defective Material/Parts1%

“an obvious manufacturing defect”

Top return reasons

Spray/Flow26%
Functionality-Overall16%
Leak-Proof13%
Pest/Insect Control9%
Advertised Vs Actual Product8%
Product Condition7%
Smell6%
Defective Material/Parts4%
Value For Money3%
Add-Ons/Attachments2%

Common questions

Is rabbit repellent outdoor profitable to sell on Amazon United States?
The niche generates $155K/yr across 13 tracked products. 90-day search growth is +172.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the rabbit repellent outdoor niche?
6 brands and 52 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in rabbit repellent outdoor?
Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Spray/Flow. The return rate is 0.7%.
When does demand for rabbit repellent outdoor peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.6× the quietest.
What does it cost to enter the rabbit repellent outdoor niche?
Listings span $12.97–$153.13; the average listing price is $47.00 (sweet spot $15–$100). The average incumbent carries 2,506 reviews — the moat a new listing must climb.