purslane
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great254.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.97–$27.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, purslane is a $47K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
purslane market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #3,508
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 20.6%
- Avg brand age
- 54 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
12
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
18%
- Carlyle33%
- TKE FARMS & GARDENS15%
- AMALTH10%
- Swanson9%
- BULBORIUM8%
- PALPLUS6%
- Open — no brand owns it (5 brands, 18%)
Demand
Weekly Amazon search volume, last 30 weeks — -14.2% search growth over the last 90 days.Top purslane search terms
- purslane46K/yr
- purslane supplements12K/yr
- purslane extract4K/yr
- purslane organic4K/yr
Top purslane products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carlyle Purslane Capsules | 120 Count | Portulaca Oleracea Extract | Non-GMO Gluten Free Supplement
Carlyle$10.154.6★207 rev
TKE Farms & Gardens Purslane Seeds for Planting - 1 Gram Packet 2000+ Non-GMO Heirloom Seeds High Germination Edible & Medicinal Heat & Drought-Tolerant Easy-to-Grow Ground Cover Qty 1
TKE FARMS & GARDENS$6.114.4★765 rev
AMALTH Purslane Capsules | 120 Count | Portulaca Oleracea Extract | Non-GMO Gluten Free Supplement
AMALTH$18.904.3★30 rev
1000PCS Golden Purslane Seeds Portulaca Sativa Vegetable Gardening Seeds
BULBORIUM$7.944.3★70 rev
Swanson Full Spectrum Purslane 400 Milligrams 60 Veg Capsules
Swanson$12.734.3★274 rev
Newest
by launch date
KVITER 250 Purslane Seeds (Portulaca Oleracea Sativa) - Green Purslane Edible Heat Tolerant Greens Non GMO Heirloom Seed - Herb Seeds in Seed Packets for Containers Gardens Indoors and Outdoors
KVITER$5.971,238 rev
1000PCS Golden Purslane Seeds Portulaca Sativa Vegetable Gardening Seeds
BULBORIUM$7.9470 rev
300+Red Annual Purslane Seeds for Planting Outdoor-Portulaca Oleracea Succulent Flower Plant Seeds for Garden Home Non-GMO
Carpet Creeping$6.2557 rev
Sow Right Seeds - Purslane Seeds for Planting - Non-GMO Heirloom Packet with Instructions to Grow an Outdoor or Indoor Vegetable Garden - Rare Edible & Culinary Variety - Medicinal Benefits & Uses (1)
Sow Right Seeds$5.12122 rev
AMALTH Purslane Capsules | 120 Count | Portulaca Oleracea Extract | Non-GMO Gluten Free Supplement
AMALTH$18.9030 rev
Trending
90-day click momentumKVITER 250 Purslane Seeds (Portulaca Oleracea Sativa) - Green Purslane Edible Heat Tolerant Greens Non GMO Heirloom Seed - Herb Seeds in Seed Packets for Containers Gardens Indoors and Outdoors
KVITER$5.974.2★
1000PCS Golden Purslane Seeds Portulaca Sativa Vegetable Gardening Seeds
BULBORIUM$7.944.3★
300+Red Annual Purslane Seeds for Planting Outdoor-Portulaca Oleracea Succulent Flower Plant Seeds for Garden Home Non-GMO
Carpet Creeping$6.253.6★
Organic Natural Pure Purslane (Portulaca oleracea/Machixian) Tea Bag- 50 Tea Bags (Biodegradable PLA Tea Bag Filters)
PALPLUS$19.744.2★
Organic Natural Pure Korean Purslane Leaf Extract Powder -7.05Once (200gram)
PALPLUS$27.845.0★
What buyers say about purslane
What buyers praise and complain about, mined from review topics.What buyers love
“Growing wonderfully well”
“This product matches the description accurately”
“Great supplement for a great price”
“Excellent product and quality and taste”
“Purslane is easy to plant”
“Great supplement for a great price”
“The taste isn't bad at all”
“no nonsense in the ingredients”
What buyers complain about
“Bad seeds”
“Difficult to rate as far as results go”
“it was not the pretty colorful one”
“This was too expensive to be like this”
“Not much seeds in pocket”
“Back of the package does not look like advertising”
“Did not work”
Top return reasons
Common questions
- Is purslane profitable to sell on Amazon United States?
- The niche generates $47K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the purslane niche?
- 11 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in purslane?
- Top complaints mined from reviews: Plant Growth, Accuracy-Overall, Color. The return rate is 0.1%.
- What does it cost to enter the purslane niche?
- Listings span $4.97–$27.84; the average listing price is $12.57 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.