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Purple Martin House Pole

Fail

Shoppers spend an estimated $31K a year here, so Purple Martin House Pole is a Fail.

Flapen Score
48
48 / 100
Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56
Market size
$31K/yr18K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
44%top-5 click share · 13 brands · 20 sellers

Flapen Score

Purple Martin House Pole against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Purple Martin House Pole is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Martin House Pole market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Martin House Pole 18K times last year and spent an estimated $31K. The top 5 brands take 83% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
1.4%
Market size, estimated
$31Ka year
Top search term
purple martin house pole9K searches a year

02 · Price

A sale here is worth $126.02.

Listings sell for $126.02 on average, from $55.38 to $548.13. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $126.02 that is $0 to $13K a year per listing.

Average price
$126.02above the $15 to $100 sweet spot
Price range
$55.38–$548.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #272 within Backyard Birding & Wildlife. It carries 159 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
70%
Out of stock, average day
12.1%
Average rank
#272in Backyard Birding & Wildlife
Average rating
3.82 starsAmazon United States average 4.42 stars
Average reviews
159per listing
Listings tracked
33

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Purple Martin House Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

20

Top-5 brand share

83%

Top 20: 98%

Top-5 click share

44%

Top 20: 89%

Open market

13%

  • Brand 134%
  • Brand 218%
  • Brand 313%
  • Brand 412%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

Purple Martin House Pole search demand

Weekly searches over the year. Pick a range.

600400Spike '26Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Purple Martin House Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple martin house pole9K/yr
  • purple martin pole4K/yr
  • martin house pole4K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Martin House Pole

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
10%of negative reviews mention “Strength”
1.6%of orders come back
“Cheap and flimsy”
A buyer, on “Strength”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Purple Martin House Pole questions

Answered from the same tracked data.