Is protest signs profitable to sell on Amazon United States?

The niche generates $142K/yr across 70 tracked products. 3 of 23 products launched in the last 360 days are still selling. 90-day search growth is -81.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the protest signs niche?

44 brands and 55 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in protest signs?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.8%.

When does demand for protest signs peak?

Demand peaks in Mar–Jun–Oct; the busiest month runs 21.6× the quietest.

What does it cost to enter the protest signs niche?

Listings span $6.97–$309.83; the average listing price is $28.08 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.

protest signs

Worth a look

Shows a thin review moat (101 avg reviews), but soft demand (-81.0% this quarter) keeps it on the watch list.

Review moat

Great100.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$28.08

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$142K

$142K/yr · 241K searches

Price range

Okay$6.97–$309.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-81.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, protest signs is a $142K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Mar–Jun–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

protest signs market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $168K–$225K; units × avg price
Conversion rate: 2.1%
Avg BSR: #7,262
Page quality: 0%
Prime: 66%
Sponsored: 57%
Out of stock: 6.3%
Avg brand age: 30 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

Top-5 brand share

45%

Top 20: 83%

Top-5 click share

26%

Top 20: 59%

Open market

49%

Lnyelxa13%
Lashicorn11%
TUOCYERD7%
EZISHIPS7%
Beistle6%
Basic Fundamentals6%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -81.0% search growth over the last 90 days.

Peak months: Mar, Jun, Oct · busiest ÷ quietest = 21.6×

Open Trend

Top protest signs search terms

protest signs96K/yr -86.1%1.3% conv.
political yard signs23K/yr -10.1%1.4% conv.
political signs9K/yr -65.8%1.0% conv.
protest signs to carry22K/yr -91.5%1.2% conv.
protest signs with handles3K/yr -44.4%0.4% conv.
protest sign17K/yr -87.7%1.9% conv.
protest posters7K/yr -79.9%0.7% conv.
resist yard sign5K/yr -66.8%3.4% conv.
political protest signs5K/yr -72.3%1.0% conv.
hand held protest signs4K/yr -80.8%1.1% conv.

All search terms

Top protest signs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Resist! Sign Political Protest Yard Sign Save Democracy Yard Signs Double Sided Corrugated Plastic Outdoor Lawn Garden Sign with Metal H Stake 18x12

Lnyelxa$11.554.9★54 rev

Beistle Blank Yard Signs 3 Pack Double-Sided White Signs on 24-Inch Pine Stakes for Personalization Outdoor Display for Birthday Parties Garage/Yard Sales Graduation and Events 12 x 15

Beistle$24.784.6★39 rev

Protest Signs Anti Trump to Carry at Rallies 6pk 12x18 8647 Resist Hands Off Due Process is Law Defend Constitution Impeach Remove Convict

Lashicorn$37.845.0★24 rev

Protest Anti Trump Signs 6pk 12x18 To Hold at Rallies Hands Off Our Democracy Law is King Immigrants ICE Cancel Dodge Resist

Lashicorn$39.074.5★51 rev

Custom 18x24 Protest Signs to Carry Single-Sided Waterproof Corrugated Plastic Outdoor Signs for Rallies Marches Demonstrations and Public Gatherings

EZISHIPS$26.214.2★7 rev

Newest

by launch date

Custom 18x24 Protest Signs to Carry Single-Sided Waterproof Corrugated Plastic Outdoor Signs for Rallies Marches Demonstrations and Public Gatherings

EZISHIPS$26.217 rev

6mo ago

Protest Defend Democracy Signs to Carry 18 x 24 Inch Waterproof Outdoor Signs for Rally March Demonstration Public Gathering

EZISHIPS$24.4019 rev

6mo ago

TEN (10) Pack Custom Personalized 24 x 18 inch Yard Signs Double and Single Sided Printing Metal Stakes by 4CInk

4CInk$72.3946 rev

8mo ago

No Kings Protest Signs to Carry - 18x12 Protect Democracy American Yard Sign Double Sided Anti Dictator Political Poster with Metal Stake for Outdoor Rallies Resist Fascism Banner & Decorative

qiyeyeye$11.857 rev

9mo ago

No Kings Yard Sign Protest Signs Against 47th President In This House We Believe Yard Sign Black Lives Matter Resist-Racism Against-Fascism Democracy Protest Sign With H-Stake Metal 18x12inches

qiyeyeye$12.686 rev

9mo ago

What buyers say about protest signs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Great quality, easy to customize, and looks amazing”

Advertised Vs Actual Product15%

“As advertised”

Value For Money10%

“Great value”

Strength9%

“It is sturdy”

Color6%

“Bright colors”

Size-Overall6%

“Good size”

Durability5%

“Surprisingly durable”

Ease Of Use3%

“Easy peasy”

Design-Overall3%

“Great project”

Assembly/Installation2%

“They are easy to assemble”

What buyers complain about

Size-Overall37%

“Signs are small”

Quality-Overall10%

“Cheap”

Advertised Vs Actual Product8%

“Description was not clear”

Value For Money7%

“A bit expensive”

Durability4%

“One piece immediately fell apart”

Color4%

“I wouldnt recommend if your getting bright colors”

Material Quality3%

“Also, of poor design quality and materials”

Print Quality3%

“the print was done wrong”

Thickness2%

“Its just thick aluminum”

Security2%

“Returned because they did not hold the signs securely enough”

Top return reasons

Size-Overall55%

Advertised Vs Actual Product10%

Value For Money6%

Functionality-Overall4%

Material Quality4%

Quality-Overall3%

Strength3%

Defective Material/Parts3%

Color2%

Adhesion/Stickiness1%

Common questions

Is protest signs profitable to sell on Amazon United States?: The niche generates $142K/yr across 70 tracked products. 3 of 23 products launched in the last 360 days are still selling. 90-day search growth is -81.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the protest signs niche?: 44 brands and 55 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in protest signs?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.8%.
When does demand for protest signs peak?: Demand peaks in Mar–Jun–Oct; the busiest month runs 21.6× the quietest.
What does it cost to enter the protest signs niche?: Listings span $6.97–$309.83; the average listing price is $28.08 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.