Protected By F Around and Find Out

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

2.5%

Market size, estimated

$23Ka year

Peak month

December3.0× the quietest month

Top search term

fafo security sign44K searches a year

Listings sell for $12.30 on average, from $6.17 to $21.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.30 that is $1K to $3K a year per listing.

Average price

$12.30under the $15 to $100 sweet spot

Price range

$6.17–$21.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.6%of orders · Amazon United States median 2.1%

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #2,784 within Yard Signs. It carries 88 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

10%

Prime listings

100%

Out of stock, average day

24.5%

Average rank

#2,784in Yard Signs

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

88per listing

Listings tracked

21

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months