Prop Drops

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $594K a year.

Searches, last 12 months

383K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

8.5%

Market size, estimated

$594Ka year

Peak month

September2.7× the quietest month

Top search term

prop drops191K searches a year

Listings sell for $18.30 on average, from $6.60 to $34.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $18.30 that is $23K to $27K a year per listing.

Average price

$18.30inside the $15 to $100 sweet spot

Price range

$6.60–$34.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$27K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #578 within Soils, Mulches & Planting Media. It carries 3,150 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

12.8%

Average rank

#578in Soils, Mulches & Planting Media

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,150per listing

Listings tracked

14

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

58 months