pride flag
Worth a lookShows demand growing +278.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+278.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$14.19avg listing price — sweet spot $15–$100
Review moat
Good940.47avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.76–$32.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$441K$441K/yr · 650K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pride flag is a $441K/yr Amazon United States market (650K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 72/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pride flag market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $568K–$710K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #2,675
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.1%
- Avg brand age
- 36 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
44
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
33%
Top 20: 75%
Open market
45%
- ducuh22%
- FLAGLINK7%
- UTSANG7%
- Staont6%
- WANWEIDO6%
- MIDLE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +278.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 10.4×
Top pride flag search terms
- pride flag302K/yr
- pride flag outdoor61K/yr
- pride flags60K/yr
- gay flag44K/yr
- rainbow flag32K/yr
- gay pride flag29K/yr
- lgbtq flag37K/yr
- progress pride flag14K/yr
- pride flags for outside7K/yr
- pride flag with pole7K/yr
Top pride flag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Pride Flag 3x5 Outdoor-LGBTQ Flags Pride Flag Sewn Stripes Vivid Color Heavy Duty Flags with 2 Brass Grommets
ducuh$15.984.7★509 rev
Progress Pride Rainbow Flag 3x5 Outdoor-LGBTQ Gay Lesbian Bisexual Non Binary Transgender All Inlcusive Progressive Pride Rainbow Flag with 2 Brass Grommets
ducuh$6.294.8★323 rev
Rainbow Pride Flag 6 Stripes 3x5ft - Staont Flag Vivid Color and UV Fade Resistant - Canvas Header and Brass Grommets (Rainbow Flag 3x5ft (1PACK))
Staont$7.134.8★11,602 rev
Progress Pride Rainbow Flag 3x5 ft LGBTQ Gay Pride Flags All Inlcusive Progressive Bisexual Non Binary Lesbian Transgender Flag Indoor Outdoor Wall
WANWEIDO$9.604.7★544 rev
Premium New Progress Pride Flag 3x5 Ft Outdoor Longest Lasting Heavy Duty Nylon 220D Sewn Stripes | All Inlcusive Progressive Flags House Decoration Banner
MIDLE$19.144.7★332 rev
Newest
by launch date
ZEKVY Pride Flag 3x5 Outdoor Made in USA - Double Sided Heavy Duty Vivid Color LGBTQ Flag with 2 Brass Grommet
ZEKVY$30.6552 rev
Premium New Progress Pride Flag 3x5 Ft Outdoor Longest Lasting Heavy Duty Nylon 220D Sewn Stripes | All Inlcusive Progressive Flags House Decoration Banner
MIDLE$19.14332 rev
Progress Pride Rainbow Flag 3x5 Outdoor Double Sided 3 Ply-LGBTQ Gay Lesbian Bisexual Non Binary Transgender All Inlcusive Progressive Pride Rainbow Flag Vivid Color Heavy Duty Polyester Flags with 2
ducuh$15.64125 rev
Progress Pride Rainbow Flag 3x5 Outdoor-LGBTQ Gay Lesbian Bisexual Non Binary Transgender All Inlcusive Progressive Pride Rainbow Flag with 2 Brass Grommets
ducuh$6.29323 rev
Progress Pride Rainbow Flag 3x5 Outdoor-Sewn Stripes LGBTQ Gay Lesbian Bisexual Transgender All Inlcusive Progressive Pride Rainbow Flag Vivid Color Polyester Flags with 2 Brass Grommets
ducuh$18.40349 rev
Trending
90-day click momentumZEKVY Pride Flag 3x5 Outdoor Made in USA - Double Sided Heavy Duty Vivid Color LGBTQ Flag with 2 Brass Grommet
ZEKVY$30.654.8★
50 Pack Small Pride Flags on Stick 8.2x5.7 Inch Rainbow Hand Held Flags for Parades Gay Lesbian Bisexual Transgender LGBTQ Party Decorations Pride Month Celebration & Events
Labeol$9.714.8★
Jayus Double Sided Inclusive Progress Pride Rainbow Flag 3x5 Outdoor- Heavy Duty LGBTQ Rainbow Flags Banners with 2 Grommets
Jayus$21.844.5★
12 Pack Small Progress Pride Rainbow Gay Stick Flag Mini Handheld Inlcusive Progressive Pride LGBTQ Flags 4x6inch
Ckexin$8.004.8★
Progress Pride Rainbow Flag 3x5 Double Sided-Heavy Duty LGBTQ 2025 Gay Pride Lesbian Flags Banner 3x5ft Outdoor Fade Resistant
Gmeitoey$21.184.8★
What buyers say about pride flag
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and the colors are vibrant”
“vivid colors”
“Good value for money”
“Durable, excellent quality”
“Exactly as advertised”
“The material feels durable”
“the stitching feels solid”
“Sturdy and well made”
“Perfect fit”
“well-constructed”
What buyers complain about
“Fall apart easily”
“Disappointed in Quality”
“Pink and blue colors are faded; look white”
“A little thin”
“The flag is large”
“The stitching is a bit bunched”
“Not as advertised”
“Assembly was no fun”
“Much heavier and better made than mt last one”
“This isn't that material/quality”
Top return reasons
Common questions
- Is pride flag profitable to sell on Amazon United States?
- The niche generates $441K/yr across 58 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +278.5%. Flapen's verdict: Worth a look (72/100).
- How competitive is the pride flag niche?
- 42 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in pride flag?
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 0.8%.
- When does demand for pride flag peak?
- Demand peaks in May–Jun; the busiest month runs 10.4× the quietest.
- What does it cost to enter the pride flag niche?
- Listings span $4.76–$32.04; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.