poultry seasoning
Skip itPrices mostly outside the sweet spot ($1.80–$15.95) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$265K$265K/yr · 337K searches
Review moat
Okay1,704.22avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.32avg listing price — sweet spot $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Price range
Bad$1.80–$15.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, poultry seasoning is a $265K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
poultry seasoning market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $293K–$366K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 108 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
664
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
25%
- Frontier Co-op23%
- McCormick Culinary17%
- McCormick Gourmet13%
- Badia10%
- Amazon Grocery6%
- Lawry's5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.3×
Top poultry seasoning search terms
- poultry seasoning303K/yr
- mccormick poultry seasoning15K/yr
- poultry seasoning mccormick12K/yr
- poultry seasonings4K/yr
- stuffing seasoning3K/yr
Top poultry seasoning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McCormick Culinary Poultry Seasoning 12 oz - One 12 Ounce Container of Poultry Seasoning Spice with No MSG for Chicken Turkey Stuffing and Casserole Recipes
McCormick Culinary$11.894.8★2,882 rev
FRONTIER Organic Poultry Seasoning 1.2 OZ
Frontier Co-op$4.504.8★1,684 rev
McCormick Gourmet Collection Poultry Seasoning Organic Non GMO Kosher Our Best Herbs & Spices Blend of Thyme Sage & Other Spices Elevates Roast Chicken Turkey & Gravy 0.87 oz
McCormick Gourmet$5.074.7★2,103 rev
Badia Seasoning Poultry 5.5 oz
Badia$5.274.8★289 rev
Amazon Grocery Chicken Rub & Seasoning 4.12 Oz
Amazon Grocery$2.334.6★543 rev
Newest
by launch date
Olive & Vine Poultry Seasoning Savory Blend For Roasts & Stuffing Rich Tradition Authentic Taste For Global Recipes (3.04 Ounce)
Olive & Vine$6.9339 rev
Bells All Natural Seasoning 1 oz Box Classic Salt-Free Poultry Blend Gluten-Free Kosher Non-GMO (Pack of 4)
BELL'S$14.503,441 rev
Amazon Grocery Chicken Rub & Seasoning 4.12 Oz
Amazon Grocery$2.33543 rev
Kinders Organic Grilled Chicken Seasoning 3 OZ
KINDER'S$5.0991 rev
Dan-Os Original Seasoning 2.5 oz Bottle All Purpose Seasoning for Chicken Turkey Beef Veggies and More Sugar Free Zero Calorie Use this Spice Blend to Craft a Marinade Dry Rub or Sauce
Dan-O's$6.151,446 rev
Trending
90-day click momentumDan-Os Original Seasoning 2.5 oz Bottle All Purpose Seasoning for Chicken Turkey Beef Veggies and More Sugar Free Zero Calorie Use this Spice Blend to Craft a Marinade Dry Rub or Sauce
Dan-O's$6.154.5★
Olive & Vine Poultry Seasoning Savory Blend For Roasts & Stuffing Rich Tradition Authentic Taste For Global Recipes (3.04 Ounce)
Olive & Vine$6.934.5★
Badia Seasoning Poultry 5.5 oz
Badia$5.274.8★
Frontier Co-op Salt-free Poultry Seasoning 1.34 Ounce Bottle Blend of Sage Thyme & Onion Perfect for Poultry & Stuffing
Frontier Co-op$4.254.6★
McCormick Grill Mates Montreal Chicken Seasoning 2.75 oz
Grill Mates$1.804.8★
What buyers say about poultry seasoning
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious seasoning”
“Strong flavor”
“not too spicy or overly strong”
“Absolutely best seasoning”
“Not too salty at all”
“Great value”
“The blend is perfect”
“Convenient if making a lot of poultry”
“The aroma is fresh and inviting, and a little goes a long way”
“Great on baked chicken”
What buyers complain about
“I didnt like the taste”
“Strange flavor”
“it had a little more salt than I expected after reading the description of the product”
“Pricey”
“not as an all over poultry spice”
“it seemed to make our chicken a little dry”
“It makes me doubt the freshness”
“so I can't comment on its quality”
“Very bad taste and smell”
“Danos smaller size bottle”
Top return reasons
Common questions
- Is poultry seasoning profitable to sell on Amazon United States?
- The niche generates $265K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the poultry seasoning niche?
- 19 brands and 664 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in poultry seasoning?
- Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.
- When does demand for poultry seasoning peak?
- Demand peaks in Nov–Dec; the busiest month runs 11.3× the quietest.
- What does it cost to enter the poultry seasoning niche?
- Listings span $1.80–$15.95; the average listing price is $7.32 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.