Potting Soil

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.7M a year.

Searches, last 12 months

7.9M

Growth, 90 days vs prior 90

+24.6%

Conversion, latest week

7.8%

Market size, estimated

$9.7Ma year

Peak month

May2.8× the quietest month

Top search term

potting soil1.8M searches a year

Listings sell for $15.95 on average, from $7.32 to $35.80. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $15.95 that is $479K to $638K a year per listing.

Average price

$15.95inside the $15 to $100 sweet spot

Price range

$7.32–$35.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

30,000–40,000

Revenue per listing a year

$479K–$638K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #22 within Soils, Mulches & Planting Media. It carries 5,089 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

82%

Out of stock, average day

2.6%

Average rank

#22in Soils, Mulches & Planting Media

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,089per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months