Post Hole Digger

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+50.5%

Conversion, latest week

2.2%

Market size, estimated

$3.1Ma year

Peak month

April2.7× the quietest month

Top search term

post hole digger353K searches a year

Listings sell for $114.30 on average, from $11.57 to $344.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $114.30 that is $86K to $114K a year per listing.

Average price

$114.30above the $15 to $100 sweet spot

Price range

$11.57–$344.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$86K–$114K

Returns

2.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #23 within Farm & Ranch. It carries 1,133 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

74%

Out of stock, average day

6.4%

Average rank

#23in Farm & Ranch

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,133per listing

Listings tracked

31

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months