Portable Umbrella with Stand

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +105.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

+105.4%

Conversion, latest week

2.7%

Market size, estimated

$419Ka year

Peak month

June15.6× the quietest month

Top search term

portable umbrella with stand80K searches a year

Listings sell for $49.37 on average, from $14.47 to $76.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $49.37 that is $12K to $25K a year per listing.

Average price

$49.37inside the $15 to $100 sweet spot

Price range

$14.47–$76.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$12K–$25K

Returns

4.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #123 within Umbrellas & Shade. It carries 3,060 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

92%

Out of stock, average day

5.6%

Average rank

#123in Umbrellas & Shade

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

3,060per listing

Listings tracked

26

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

36 months