portable umbrella with stand
Worth a lookShows sweet-spot pricing room ($14.47–$76.44), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Price range
Great$14.47–$76.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+105.4%90-day search growth — must beat 0% to launch
Avg price
Great$49.37avg listing price — sweet spot $15–$100
Market size
Good$419K$419K/yr · 312K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,060.23avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, portable umbrella with stand is a $419K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
portable umbrella with stand market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $395K–$494K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 96%
- Out of stock
- 5.6%
- Avg brand age
- 36 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
20
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
3%
- AMMSUN38%
- Wondershade34%
- JEAREY10%
- PASAMIC7%
- Seazul6%
- HOBVO2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +105.4% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 15.6×
Top portable umbrella with stand search terms
- portable umbrella with stand80K/yr
- sports umbrella with stand43K/yr
- ammsun beach umbrella26K/yr
- beach umbrella with stand22K/yr
- tripod umbrella25K/yr
- wondershade portable umbrella19K/yr
- pop up umbrella with stand12K/yr
- wondershade16K/yr
- sport umbrella with stand12K/yr
- portable umbrella with stand for sports8K/yr
Top portable umbrella with stand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Navy)
Wondershade$59.534.5★8,545 rev
Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
Wondershade$59.424.5★8,545 rev
AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue
AMMSUN$56.084.6★915 rev
AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Beige
AMMSUN$57.814.6★1,348 rev
JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy
JEAREY$51.014.1★206 rev
Newest
by launch date
PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue
PASAMIC$48.4756 rev
PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Royal Blue
PASAMIC$47.7556 rev
Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue
Seazul$55.09272 rev
Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Khaki
Seazul$56.79272 rev
JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy
JEAREY$51.01206 rev
Trending
90-day click momentum
JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Royal Blue
JEAREY$48.124.1★
JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy
JEAREY$51.014.1★
PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Royal Blue
PASAMIC$47.754.8★
PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue
PASAMIC$48.474.8★
Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue
Seazul$55.094.4★
What buyers say about portable umbrella with stand
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality for price paid”
“Easy to put together”
“The poles are also sturdy”
“Great Value”
“It is a great shade option”
“Amazing lightweight umbrella”
“Its easy to transport wherever needed”
“perfect size”
“Easy and convenient”
“very durable”
What buyers complain about
“Broke after first use”
“Product is complete GARBAGE”
“Too flimsy”
“Poor quality material”
“Bigger than I thought”
“It doesn't work as well as it seems”
“price is too high for what you get”
“Seams are ripping”
“The umbrella tilt button broke the first use so it wouldnt stay straight up”
“this item is difficult to navigate”
Top return reasons
Common questions
- Is portable umbrella with stand profitable to sell on Amazon United States?
- The niche generates $419K/yr across 26 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +105.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the portable umbrella with stand niche?
- 9 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in portable umbrella with stand?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 4.0%.
- When does demand for portable umbrella with stand peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 15.6× the quietest.
- What does it cost to enter the portable umbrella with stand niche?
- Listings span $14.47–$76.44; the average listing price is $49.37 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.