Portable Power Station
FailProducts sell for $584.30 on average, outside the sweet spot, so Portable Power Station is a Fail.
- Flapen Score
- 42 / 100Ranks 7,765 of 8,839 Patio, Lawn & Garden niches · −14 vs the category median of 5642
- Market size
- $67.1M/yr17.7M searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 44%top-5 click share · 13 brands · 24 sellers
Flapen Score
Portable Power Station against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Portable Power Station is stronger. Inside it, weaker.
Market
The Portable Power Station market on Amazon at a glance
Shoppers on Amazon United States searched for Portable Power Station 17.7M times last year and spent an estimated $67.1M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 17.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67.1M a year.
- Searches, last 12 months
- 17.7M
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $67.1Ma year
- Peak month
- January1.9× the quietest month
- Top search term
- power station3.6M searches a year
02 · Price
A sale here is worth $584.30.
Listings sell for $584.30 on average, from $61.90 to $2787.01. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $584.30 that is $2.3M to $2.9M a year per listing.
- Average price
- $584.30above the $15 to $100 sweet spot
- Price range
- $61.90–$2787.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $2.3M–$2.9M
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #34 within Generators & Portable Power. It carries 1,809 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 70%
- Out of stock, average day
- 5.9%
- Average rank
- #34in Generators & Portable Power
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,809per listing
- Listings tracked
- 33
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Portable Power Station products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
24
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
8%
- Brand 148%
- Brand 229%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (7 brands, 8%)
Demand
Portable Power Station search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Portable Power Station search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- power station3.6M/yr
- portable power station3.7M/yr
- jackery2.0M/yr
- solar generator2.3M/yr
- jackery portable power station1.4M/yr
- anker solix945K/yr
- anker power station654K/yr
- solar generator with panels included572K/yr
- estacion de energia portatil335K/yr
- solar power station269K/yr
Reviews and returns
What reviews say buyers love and hate about Portable Power Station
We read the reviews and the return reasons for every product selling here.
“Doesnt charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portable Power Station questions
Answered from the same tracked data.