Is portable pop up tent profitable to sell on Amazon United States?

The niche generates $39K/yr across 72 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +69.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the portable pop up tent niche?

43 brands and 114 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in portable pop up tent?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.6%.

When does demand for portable pop up tent peak?

Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 4.1× the quietest.

What does it cost to enter the portable pop up tent niche?

Listings span $13.80–$168.94; the average listing price is $69.09 (sweet spot $15–$100). The average incumbent carries 3,925 reviews — the moat a new listing must climb.

portable pop up tent

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$69.09

avg listing price — sweet spot $15–$100

Growth

Great+69.6%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$13.80–$168.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Review moat

Okay3,925.49

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$39K

$39K/yr · 94K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, portable pop up tent is a $39K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

portable pop up tent market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $35K–$52K; units × avg price
Conversion rate: 0.6%
Avg BSR: #52
Page quality: 0%
Prime: 82%
Sponsored: 93%
Out of stock: 3.3%
Avg brand age: 38 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

114

Top-5 brand share

37%

Top 20: 84%

Top-5 click share

26%

Top 20: 61%

Open market

57%

Wakeman11%
Gorich7%
Wolfwise7%
VEVOR7%
Quik Shade6%
EAST OAK6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.1×

Open Trend

Top portable pop up tent search terms

pop up shelter32K/yr +47.8%0.3% conv.
portable pop up tent24K/yr +50.9%0.8% conv.
quick shade10K/yr +146.0%0.5% conv.
portable shade for outside7K/yr +98.7%0.3% conv.
instant shade5K/yr +181.3%0.2% conv.
portable tent pop up11K/yr +53.1%0.8% conv.
pop up shelters for outside5K/yr +49.7%0.2% conv.

All search terms

Top portable pop up tent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pop Up Pod - Privacy Shower Tent Dressing Room or Portable Toilet Stall with Carry Bag for Camping Beach or Tailgate by Wakeman Outdoors (Black)

Wakeman$29.724.3★7,999 rev

Wolfwise Pop Up Shower Tent for Camping Essentials Portable Instant Changing Tent with Ventilation Window & Carry Bag Privacy Dressing Room Bathroom Toilet for Beach Outdoor Standard

Wolfwise$29.814.4★9,038 rev

Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50 UV Protection Lightweight & Easy Setup Beach Shade Canopy Portable Beach Shade Tent Beach Cabana

Gorich$35.774.4★10,598 rev

East Oak Pop up Screen Tent with Mosquito Netting Portable Screen House Canopy Shelter 10 x 10 FT Instant Screen Gazebo & UPF 50+ UV Protection for Patio Backyard Deck & Outdoor Activities Beige

EAST OAK$134.194.5★2,319 rev

PANKAY Pop Up Privacy Tent Portable Outdoor Camping Bathroom Toilet Tent Collapsible Shelter for Camping & Emergency Lightweight & Sturdy Easy Set Up Foldable - with Carry Bag

Pankay$18.534.1★608 rev

Newest

by launch date

Wolfwise Pop Up Shower Tent for Camping Essentials Portable Instant Changing Tent with Ventilation Window & Carry Bag Privacy Dressing Room Bathroom Toilet for Beach Outdoor Standard

Wolfwise$29.819,038 rev

5mo ago

VEVOR Pop Up Sports Tent 50x50x66.9 Instant Weather Proof Clear Tent for 2 Person Portable Foldable Dome Shelter with Removable Floor Mat & Top Cover for Watching Sports Events Camping Fishing

VEVOR$60.60739 rev

11mo ago

SB VERSA BRELLA BLACK 1PK FES

Sport-Brella$26.351,121 rev

1y ago

PANKAY Pop Up Privacy Tent Portable Outdoor Camping Bathroom Toilet Tent Collapsible Shelter for Camping & Emergency Lightweight & Sturdy Easy Set Up Foldable - with Carry Bag

Pankay$18.53608 rev

2y ago

Oneofics 10x10FT Slant Leg Pop Up Canopy Tent Portable Outdoor Shelter with Carrying Bag-10x10 Base 8x8 Top (Blue)

Oneofics$67.921,386 rev

3y ago

What buyers say about portable pop up tent

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation20%

“Easy install”

Quality-Overall10%

“Premium quality”

Ease Of Use9%

“easy to carry”

Value For Money8%

“Fair price”

Size-Overall8%

“I love the size”

Weight Light4%

“Its very lightweight and breathable”

Strength4%

“zipper is sturdy”

Durability3%

“holding up well”

Advertised Vs Actual Product3%

“Better Than Expected”

Portability3%

“easy to travel with”

What buyers complain about

Durability14%

“broke the first time”

Quality-Overall11%

“Bad quality”

Size-Overall8%

“It's Short”

Assembly/Installation8%

“Assembly Challenging”

Ease Of Use7%

“Not easy to use”

Strength5%

“Not Sturdy”

Instructions/User Manual/Troubleshooting4%

“instructions are not good”

Material Quality3%

“Cheap material”

Value For Money2%

“A bit pricey”

Water Resistance2%

“Not water resistant”

Top return reasons

Size-Overall37%

Assembly/Installation9%

Value For Money7%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Functionality-Overall5%

Material Quality4%