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45

portable outlet

Skip it

Weak search conversion (1.3%) — this niche doesn't clear our bar today.

Market size 50Growth 20Conversion 16Competition 49Returns 31Price range 51Avg price 92Brand share 60Review moat 25Quality gap 76

Avg price

Great$52.06

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good$16.06–$180.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$272K

$272K/yr · 412K searches

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Review moat

Bad4,622.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, portable outlet is a $272K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

portable outlet market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$260K–$312K
units × avg price
Conversion rate
1.3%
Avg BSR
#72
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.0%
Avg brand age
36 months
Avg seller age
167 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

26

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

25%

  • Ecarke17%
  • LIVOWALNY17%
  • MARBERO17%
  • Azocek11%
  • powkey6%
  • Tenlike6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top portable outlet search terms

  • portable outlet119K/yr
  • portable plug in outlet39K/yr
  • battery powered outlet63K/yr
  • portable outlet power supply33K/yr
  • portable power outlet15K/yr
  • rechargeable outlet20K/yr
  • portable plug13K/yr
  • cordless plug outlet battery operated5K/yr
  • battery outlet15K/yr
  • battery operated plug outlet portable7K/yr
All search terms

Top portable outlet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$14K10%$27K15%$41K20%$54K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about portable outlet

What buyers praise and complain about, mined from review topics.

What buyers love

Charging18%

“Charges my phone fast”

Quality-Overall12%

“Build quality is very solid”

Ease Of Use9%

“Easy to operate”

Portability8%

“great for traveling”

Value For Money8%

“Excellent Value”

Advertised Vs Actual Product6%

“As advertised”

Battery Life6%

“Excellent Battery”

Efficiency4%

“Works perfectly”

Compactness2%

“Compact and easy to use”

Durability2%

“Super durable”

What buyers complain about

Charging24%

“Wont charge”

Functionality-Overall11%

“Did Not Work Well”

Durability11%

“Breaks”

Battery Life10%

“Poor battery life”

Quality-Overall6%

“Uneven quality”

Size-Overall4%

“None of the those would fit either”

Value For Money3%

“Not worth the cost”

Noise Level3%

“noisy”

Heating2%

“Prior to this it was overheating while it was used in the vehicle”

Advertised Vs Actual Product2%

“Deceptive product”

Top return reasons

Charging24%
Functionality-Overall16%
Size-Overall9%
Compatibility-Overall8%
Advertised Vs Actual Product6%
Value For Money5%
Battery Inclusion5%
Battery Life5%
Defective Material/Parts5%
Socket/Port/Plug3%

Common questions

Is portable outlet profitable to sell on Amazon United States?
The niche generates $272K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (45/100).
How competitive is the portable outlet niche?
16 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in portable outlet?
Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 4.5%.
When does demand for portable outlet peak?
Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the portable outlet niche?
Listings span $16.06–$180.07; the average listing price is $52.06 (sweet spot $15–$100). The average incumbent carries 4,623 reviews — the moat a new listing must climb.