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Portable Outdoor Heater

Fail

Demand is soft, at -77.6% this quarter, so Portable Outdoor Heater is a Fail.

Flapen Score
27
27 / 100
Ranks 8,718 of 8,839 Patio, Lawn & Garden niches · −29 vs the category median of 56
Market size
$17K/yr36K searches / yr
90-day growth
-77.6%search demand this quarter
Competition
75%top-5 click share · 10 brands · 51 sellers

Flapen Score

Portable Outdoor Heater against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Portable Outdoor Heater is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Outdoor Heater market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Outdoor Heater 36K times last year and spent an estimated $17K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -77.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-77.6%
Conversion, latest week
0.7%
Market size, estimated
$17Ka year
Peak month
December19.8× the quietest month
Top search term
mini outdoor heater5K searches a year

02 · Price

A sale here is worth $70.95.

Listings sell for $70.95 on average, from $26.23 to $118.63. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $70.95 that is $0 to $7K a year per listing.

Average price
$70.95inside the $15 to $100 sweet spot
Price range
$26.23–$118.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #101 within Outdoor Heating & Cooling. It carries 12,473 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
20.4%
Average rank
#101in Outdoor Heating & Cooling
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
12,473per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Portable Outdoor Heater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

51

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

21%

  • Brand 121%
  • Brand 219%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Portable Outdoor Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.8×

Search terms

Top Portable Outdoor Heater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini outdoor heater5K/yr
  • outdoor space heater electric8K/yr
  • balcony heater apartment outdoor4K/yr
  • radiant heater outdoor5K/yr
  • space heater for outdoor use8K/yr
  • portable space heater outdoor6K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Outdoor Heater

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Heating”
21%of negative reviews mention “Durability”
5.4%of orders come back
“Did not last”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Portable Outdoor Heater questions

Answered from the same tracked data.