portable griddle
Worth a lookShows demand growing +102.9% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Great+102.9%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 831K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$189.30avg listing price — sweet spot $15–$100
Review moat
Okay1,960.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$28.76–$391.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, portable griddle is a $1.4M/yr Amazon United States market (831K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
portable griddle market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #436
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 73%
- Out of stock
- 12.0%
- Avg brand age
- 36 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
0%
- BLACKSTONE87%
- Royal Gourmet10%
- Chefman1%
- EWFEN1%
- PIT BOSS1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +102.9% search growth over the last 90 days.Peak months: Jun, Oct · busiest ÷ quietest = 3.1×
Top portable griddle search terms
- blackstone camping griddle97K/yr
- portable griddle86K/yr
- blackstone 22 inch griddle79K/yr
- small blackstone grill54K/yr
- blackstone tabletop griddle58K/yr
- blackstone portable grill49K/yr
- 22 blackstone griddle46K/yr
- portable blackstone33K/yr
- 22 inch blackstone griddle40K/yr
- camping blackstone30K/yr
Top portable griddle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blackstone 1813 Original 22 Tabletop Griddle with Hood
BLACKSTONE$212.274.7★2,795 rev
Blackstone 2364 12 x 14 Camping Griddle with Side Burner
BLACKSTONE$182.244.3★58 rev
Blackstone 2363 20 x 14 Camping Griddle
BLACKSTONE$192.434.2★56 rev
Blackstone OTG 22 Inch Tabletop Griddle Plate with Built-In Hood Black - Portable Outdoor Grill Appliances for Camping Tailgate Grilling and On-the-Go Kitchen Cooking
BLACKSTONE$215.674.8★234 rev
Blackstone 1971 Original 17 Omnivore Tabletop Griddle Black
BLACKSTONE$116.894.7★1,377 rev
Newest
by launch date
Blackstone 2306 Adventure Ready 22 Griddle with Orange Front Panel
BLACKSTONE$162.0217 rev
Blackstone 2364 12 x 14 Camping Griddle with Side Burner
BLACKSTONE$182.2458 rev
Blackstone 2363 20 x 14 Camping Griddle
BLACKSTONE$192.4356 rev
Blackstone 22 Omnivore Tabletop Outdoor Griddle Travel Bundle - Dual Stainless Steel H-Burners 24 000 BTUs - Includes Propane Adapter and Soft Cover
BLACKSTONE$188.19176 rev
Blackstone 22 Inch Griddle 2350 Portable Blackstone Omnivore Grill with Flexfold Legs with 22 Inch Blackstone Griddle Cover 5608 for On The Go Flexfold Griddle
BLACKSTONE$391.0226 rev
Trending
90-day click momentum
Blackstone 2205 Original 22 Omnivore Tabletop Griddle with Hood Powder Coated Steel Black
BLACKSTONE$211.154.7★
Royal Gourmet PD1301R 3 Burner Tabletop Propane Gas Griddle with Cover 24 Inch Portable Griddle with 25 500 BTUs Output for Outdoor Cooking While Camping or Tailgating Red
Royal Gourmet$102.464.5★
22 Inch Electric Griddle Nonstick with Lid 8001 E-Series Tabletop Large Griddle By Blackstone with Blackstone Griddle Accessories For Indoor and Outdoor Use
BLACKSTONE$322.674.3★
Blackstone 1971 Original 17 Omnivore Tabletop Griddle Black
BLACKSTONE$116.894.7★
Royal Gourmet PD3001 3-Burner Propane Gas Griddle with Collapsible Stand 23-Inch Portable Griddle with Side Table & 314 Sq. In. Cooking Area for Camping Tailgating Backyard & Patio Black
Royal Gourmet$194.024.3★
What buyers say about portable griddle
What buyers praise and complain about, mined from review topics.What buyers love
“All of the tools are good quality”
“Perfect camp grill”
“Good buy for the money”
“Very easy to clean up”
“Great size”
“Great gift”
“Easy to load up”
“Heats evenly”
“Works as advertised”
“Assembly was pretty straightforward”
What buyers complain about
“Not good quality”
“Uneven heat”
“It's too big”
“grill was damaged when it arrived”
“They rust”
“Broke immediately”
“these prices on Amazon are ridiculous”
“Feels a little flimsy”
“the cooking is really uneven”
“Not cleanable”
Top return reasons
Common questions
- Is portable griddle profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +102.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the portable griddle niche?
- 5 brands and 80 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in portable griddle?
- Top complaints mined from reviews: Quality-Overall, Heating, Size-Overall. The return rate is 1.5%.
- When does demand for portable griddle peak?
- Demand peaks in Jun–Oct; the busiest month runs 3.1× the quietest.
- What does it cost to enter the portable griddle niche?
- Listings span $28.76–$391.02; the average listing price is $189.30 (sweet spot $15–$100). The average incumbent carries 1,960 reviews — the moat a new listing must climb.