Is portable flat top grill profitable to sell on Amazon United States?

The niche generates $79K/yr across 46 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +90.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the portable flat top grill niche?

23 brands and 135 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in portable flat top grill?

Top complaints mined from reviews: Heating, Quality-Overall, Size-Overall. The return rate is 3.2%.

When does demand for portable flat top grill peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 4.1× the quietest.

What does it cost to enter the portable flat top grill niche?

Listings span $9.24–$302.71; the average listing price is $102.16 (sweet spot $15–$100). The average incumbent carries 3,009 reviews — the moat a new listing must climb.

portable flat top grill

Worth a look

Shows demand growing +90.6% this quarter, but weak search conversion (0.9%) keeps it on the watch list.

Growth

Great+90.6%

90-day search growth — must beat 0% to launch

Competition

Great33%

top-5 click share — an open shelf

Avg price

Good$102.16

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Review moat

Okay3,009.28

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$9.24–$302.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$79K

$79K/yr · 82K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, portable flat top grill is a $79K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

portable flat top grill market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $51K–$77K; units × avg price
Conversion rate: 0.9%
Avg BSR: #267
Page quality: 0%
Prime: 74%
Sponsored: 93%
Out of stock: 4.6%
Avg brand age: 41 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

135

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

33%

Top 20: 76%

Open market

27%

Royal Gourmet27%
BLACKSTONE25%
Gas One7%
ROVSUN5%
Lodge5%
SKOK4%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +90.6% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Open Trend

Top portable flat top grill search terms

camp griddle32K/yr +80.4%0.9% conv.
camping flat top grill13K/yr +134.7%0.5% conv.
22 griddle7K/yr +100.6%0.6% conv.
table top flat top grill6K/yr +102.4%0.4% conv.
flat top grill portable5K/yr +89.7%0.2% conv.
griddle stainless steel6K/yr +8.6%0.2% conv.
camping flat top3K/yr +109.9%0.7% conv.
camper griddle3K/yr +122.4%0.4% conv.
camping griddles4K/yr +94.6%0.5% conv.
portable flat top grills2K/yr +201.9%0.3% conv.

All search terms

Top portable flat top grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Royal Gourmet PD1301R 3 Burner Tabletop Propane Gas Griddle with Cover 24 Inch Portable Griddle with 25 500 BTUs Output for Outdoor Cooking While Camping or Tailgating Red

Royal Gourmet$102.464.5★6,722 rev

Blackstone 1666 22 Tabletop Griddle with Stainless Steel Faceplate Powder Coated Steel Black

BLACKSTONE$146.504.7★6,787 rev

Royal Gourmet PD3001 3-Burner Propane Gas Griddle with Collapsible Stand 23-Inch Portable Griddle with Side Table & 314 Sq. In. Cooking Area for Camping Tailgating Backyard & Patio Black

Royal Gourmet$194.024.3★287 rev

Royal Gourmet PD1305H 3 Burner Propane Gas Grill and Griddle Combo with Lid 3-in-1 Grill Griddle Combo with 29 000 BTUs Output for Outdoor Cooking 364 Sq. In. Cooking Area Silver & Black

Royal Gourmet$140.124.4★299 rev

Blackstone 1971 Original 17 Omnivore Tabletop Griddle Black

BLACKSTONE$116.894.7★1,377 rev

Newest

by launch date

GasOne GS-1000G-KIT Butane Gas Stove with Flat Top Griddle Included Butane Grill Tent Stove Burners for Cooking for Camping Kitchen Diecast Aluminum with Non Stick Coating

Gas One$39.8866 rev

8mo ago

GasOne GS-3400P-KIT Propane or Butane Gas Stove with Flat Top Griddle Included Dual Fuel Propane Grill Tent Stove Burners for Cooking for Camping Kitchen Diecast Aluminum with Non Stick Coating

Gas One$59.5550 rev

8mo ago

VEVOR Gas Griddle 2 Burner Tabletop Griddle 22 inch Portable Griddles Propane with Lid Oil Drain Hole & Oil Collection Tray 22000BTU Camping Flat Top Grill for Outdoor Cooking Tailgating

VEVOR$128.0024 rev

9mo ago

EWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire

EWFEN$19.70428 rev

11mo ago

OGERY 2-Burner Foldable Camping Stove with Griddle (Textured & Smooth) and Carrying Bag Portable Propane Camp Stove with 2 Adjustable Burners & Piezo Ignition for Camping Tailgating Essentials Gear

OGERY$65.61386 rev

1y ago

What buyers say about portable flat top grill

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent product”

Ease Of Cleaning12%

“Clean up is easy”

Size-Overall8%

“Love the size”

Grilling7%

“Perfect camp grill”

Value For Money7%

“Excellent Value”

Heating4%

“Even heating”

Cooking Experience4%

“Cooks Nicely”

Ease Of Use4%

“Its so handy”

Advertised Vs Actual Product4%

“Works as advertised”

Baking3%

“Excellent for Making pancakes”

What buyers complain about

Heating12%

“Was very hot”

Quality-Overall8%

“Needs improvement in quality”

Size-Overall7%

“It's too big”

Adhesion/Stickiness6%

“Everything sticks to it”

Durability6%

“Broken”

Weight Heavy5%

“Way too heavy”

Ease Of Cleaning4%

“Extremely hard to clean”

Cooking Experience4%

“Uneven cooking”

Rusts/Corrodes4%

“Rust all over”

Grilling3%

“grill was damaged when it arrived”

Top return reasons

Size-Overall39%

Weight Heavy9%

Rusts/Corrodes6%

Heating6%

Value For Money6%

Advertised Vs Actual Product5%

Adhesion/Stickiness4%

Functionality-Overall4%

Product Condition2%

Quality-Overall2%

Common questions

Is portable flat top grill profitable to sell on Amazon United States?: The niche generates $79K/yr across 46 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +90.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the portable flat top grill niche?: 23 brands and 135 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in portable flat top grill?: Top complaints mined from reviews: Heating, Quality-Overall, Size-Overall. The return rate is 3.2%.
When does demand for portable flat top grill peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
What does it cost to enter the portable flat top grill niche?: Listings span $9.24–$302.71; the average listing price is $102.16 (sweet spot $15–$100). The average incumbent carries 3,009 reviews — the moat a new listing must climb.