Is portable campfire profitable to sell on Amazon United States?

The niche generates $132K/yr across 50 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the portable campfire niche?

34 brands and 87 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in portable campfire?

Top complaints mined from reviews: Size-Overall, Heating, Quality-Overall. The return rate is 2.6%.

When does demand for portable campfire peak?

Demand peaks in Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the portable campfire niche?

Listings span $10.02–$280.32; the average listing price is $53.13 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.

portable campfire

Worth a look

Shows a sweet-spot price point ($53.13 avg), but weak search conversion (1.3%) keeps it on the watch list.

Avg price

Great$53.13

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good1,025.64

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Good+28.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$10.02–$280.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$132K

$132K/yr · 197K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, portable campfire is a $132K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

portable campfire market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $159K–$213K; units × avg price
Conversion rate: 1.3%
Avg BSR: #420
Page quality: 0%
Prime: 94%
Sponsored: 86%
Out of stock: 7.6%
Avg brand age: 36 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

34 flat

Sellers

Top-5 brand share

52%

Top 20: 88%

Top-5 click share

37%

Top 20: 73%

Open market

43%

Radiate21%
Odoland10%
INNO STAGE9%
Campfire Defender Protect Preserve6%
waaliji6%
HGD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.7×

Open Trend

Top portable campfire search terms

collapsible fire pit27K/yr +18.5%0.8% conv.
portable campfire25K/yr +31.5%1.9% conv.
foldable fire pit13K/yr +18.0%0.7% conv.
folding fire pit13K/yr +7.3%0.8% conv.
radiate portable campfire14K/yr -17.5%2.9% conv.
mini firepit9K/yr +75.5%0.8% conv.
portable camp fire7K/yr +73.8%1.8% conv.
portable camping fire pit7K/yr +42.9%0.7% conv.
small smokeless fire pit8K/yr +90.7%1.0% conv.
travel fire pit8K/yr +28.8%0.6% conv.

All search terms

Top portable campfire products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Radiate XL 8 Portable Campfire As Seen On Shark Tank - Up to 2 Hours of Burn Time - Reusable Travel Fire Pit for Camping Patios & Beach Days - Portable Fire Pit - Made in USA

Radiate$34.554.5★3,890 rev

Fire Pit for Camping- 23Inch Small Collapsible Firepit for Patio Outside Wood Burning Outdoor Indoor BBQ Picnic Foldable Fire Pits Bonfire of Backyard Patio with Portable Tote Bag

INNO STAGE$56.424.6★95 rev

Odoland Camping Campfire Grill Portable Folding Charcoal Grills Backpacking BBQ Grill Heavy Duty Firepit with Carry Bag for Outdoor Cooking Bonfire Patio Backyard

Odoland$35.024.3★983 rev

Radiate XL Portable Campfire As Seen On Shark Tank - Made in USA - Up to 2 Hours of Burn Time - Reusable Travel Fire Pit for Camping Beach Patio - Portable Fire Pit (Eucalyptus Scent)

Radiate$29.834.5★738 rev

HGD Tabletop Fire Pit Smokeless Firepit Outdoor Mini Fire Pit for with Carry Bag for Camping Backyard Patio Garden Picnic Silver

HGD$19.744.4★614 rev

Newest

by launch date

21 Portable Outdoor Fire Pit with Charcoal Grill Net & Storage Bag

UTTOAREA$71.3741 rev

10mo ago

Fire Pit for Camping- 23Inch Small Collapsible Firepit for Patio Outside Wood Burning Outdoor Indoor BBQ Picnic Foldable Fire Pits Bonfire of Backyard Patio with Portable Tote Bag

INNO STAGE$56.4295 rev

1y ago

Portable Campfire for Camping Backyard Gathering Date Night Smores Fire Pit Picnics Reusable Fire Pit 3-5 Hours Burn Time Emergency Heat

UFelice$10.2285 rev

1y ago

HGD Tabletop Fire Pit Smokeless Firepit Outdoor Mini Fire Pit for with Carry Bag for Camping Backyard Patio Garden Picnic Silver

HGD$19.74614 rev

2y ago

Branded Boards Campfire in a Can - Made in USA - Portable Mini Fire Pit for Marshmallows & SMores - Hiking Backpacking Hunting Fishing & Camping - Tactical Military Emergencies & Survival

Branded Boards$10.02121 rev

2y ago

What buyers say about portable campfire

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“The build quality is excellent”

Value For Money9%

“Excellent value”

Assembly/Installation9%

“Easy set up”

Size-Overall8%

“Love the size”

Ease Of Use7%

“Easy peasy”

Grilling6%

“Great grill”

Heating5%

“Heats up nicely”

Advertised Vs Actual Product4%

“Work as advertised”

Durability4%

“Durable and perfect”

Portability4%

“Perfect for travel”

What buyers complain about

Size-Overall14%

“Little small”

Heating7%

“This thing burns hot and fast”

Quality-Overall4%

“Much cheaper quality than it looks from the pucture”

Durability4%

“not durable”

Weight Heavy4%

“it is heavy for carrying up a mountain”

Flammable4%

“it burned the whole thing”

Grilling4%

“It\n Is the worst portable grill”

Rusts/Corrodes3%

“there is a little amount of rust on it”

Value For Money3%

“without them, $30 doesnt really make sense for this kit”

Ease Of Use3%

“it is very hard to use”

Top return reasons

Size-Overall43%

Grilling9%

Advertised Vs Actual Product8%

Value For Money7%

Functionality-Overall4%

Defective Material/Parts4%

Flammable3%

Product Condition3%

Quality-Overall2%

Assembly/Installation2%

Common questions

Is portable campfire profitable to sell on Amazon United States?: The niche generates $132K/yr across 50 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the portable campfire niche?: 34 brands and 87 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in portable campfire?: Top complaints mined from reviews: Size-Overall, Heating, Quality-Overall. The return rate is 2.6%.
When does demand for portable campfire peak?: Demand peaks in Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the portable campfire niche?: Listings span $10.02–$280.32; the average listing price is $53.13 (sweet spot $15–$100). The average incumbent carries 1,026 reviews — the moat a new listing must climb.