pool with shade
Worth a lookShows demand growing +106.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+106.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$80.05avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$37.08–$141.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,355.45avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Bad$60K$60K/yr · 70K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pool with shade is a $60K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pool with shade market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $40K–$60K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 15.0%
- Avg brand age
- 28 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
49
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
27%
- WaveHaven19%
- StarOcean18%
- LanBlu14%
- Intex8%
- HeySplash8%
- MoKo5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +106.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 94.6×
Top pool with shade search terms
- inflatable pool with canopy38K/yr
- inflatable pool with shade11K/yr
- swimming pool with canopy5K/yr
- inflatable pool with canopy for adults4K/yr
- inflatable gazebo pool8K/yr
- pool with umbrella4K/yr
Top pool with shade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lanblu 2026 Extra Large Upgraded Inflatable Pool with Canopy Inflatable Family Lounge Pool Round Blow Up Pool for Adult with Bench&Backrest Swim Center Easy Backyard Pools for Kids & Adults90*90*80
LanBlu$90.114.1★203 rev
Inflatable Pool with Canopy Large Inflatable Swimming Pool for Kids Adult Blow Up Pools with Seats Backrest.Durable Thickened Inflatable Family Pools for Backyard 118x75x22-Dark Blue
StarOcean$93.944.3★369 rev
WaveHaven 2026 Inflatable Pool with Canopy Upgraded Blow Up Pool for Adults&Kids Large Inflatable Pool with Seat and Big Backrest Kiddie Pool with Shade Kid Swimming Pool for Backyard 110x63x20Blue
WaveHaven$72.204.0★248 rev
2026 Inflatable Pool with Canopy Large Inflatable Pool for Kids Adults Blow Up Pools with Seats Oversize Thickened 118x75x22Inflatable Swimming Pools Kids Pool for Backyard Ocean Theme-Blue
WaveHaven$100.604.0★248 rev
HeySplash Inflatable Pool with Canopy Large Inflatable Swimming Pool for Adults & Kids Blow Up Pool Thickened Family Pool for Outdoor Backyard Garden Party Summer Fun 102 x 65 x 22(Green)
HeySplash$84.074.3★29 rev
Newest
by launch date
MoKo Inflatable Swimming Pool with Canopy Large Blow Up Pool with Shade for Adults Kids Kiddie Toddler 102 65 23 Big Foldable Family Above Ground Pools for Backyard Garden Blue/White
MoKo$77.792 rev
StarOcean Foldable Pool with Canopy Non Inflatable Pool Large Foldable Swimming Pool for Adult Portable Pool Large Collapsible Kid Pool with Shade Folding Kid Pool for Backyard 90x50x19 in-Dark Blue
StarOcean$84.31141 rev
Lanblu 2026 Foldable Kiddie Pool with Canopy Baby Swimming Pool for Toddler Non-Inflatable Toddler Pool Foldable Kiddie Pool with Shade Kid Pool for Backyard Pop up Kiddie Beach Pool 53*40*33
LanBlu$45.4575 rev
StarOcean Foldable Pool with Canopy Non Inflatable Pool Large Foldable Swimming Pool for Adult Portable Pool Large Collapsible Kid Pool with Shade Folding Kid Pool for Backyard 90x50x20 in-Dark Blue
StarOcean$92.42141 rev
118x68x22 Inflatable Pool with Canopy Large Blow up Pool for Family Ideal for Garden Backyard Water Party
LITURTOO$74.815 rev
Trending
90-day click momentum
Learn2M Inflatable Kids Pool with Canopy and Sprinkler 65 x 46 Kiddie Blow Up Pool with Shade Cover for Baby Swimming Toddler Ball Pit for Backyard Water Fun Indoor Outdoor Summer Toys
Learn2M$41.284.8★
Extra Large Inflatable Pool for Adults and Kids 145 x 74 x 22 Blow Up Pool for Family Oversized Inflatable Pools with Canopy & Pump Large Inflatable Swimming Pool for Backyard Outdoor
YIPYOP$105.254.0★
Lanblu 2026 Foldable Kiddie Pool with Canopy Baby Swimming Pool for Toddler Non-Inflatable Toddler Pool Foldable Kiddie Pool with Shade Kid Pool for Backyard Pop up Kiddie Beach Pool 53*40*33
LanBlu$45.454.3★
Foldable Pool with Canopy 10FT NonInflatable Above Ground Swimming Pools
WavYoo$141.074.2★
Large Inflatable Swimming Pool with Removable Canopy 150 x 70 x 20 Full-Sized Kiddie Pool for Kids & Adults Outdoor Blow-Up Pool with Sun Shade for Backyard & Garden Durable & Safe Age 3+
Andola$108.924.1★
What buyers say about pool with shade
What buyers praise and complain about, mined from review topics.What buyers love
“Great big size”
“Easy to assemble”
“Excellent quality”
“Lots of fun in the sun”
“feels durable”
“Good for the price”
“Super Easy”
“It really is sturdy”
“The material feels durable”
“The design is sturdy”
What buyers complain about
“Bigger than i thought”
“Misleading”
“Pricey for what it is”
“Leaked”
“Does not stay inflated”
“Worse quality control”
“The directions should be better”
“Ripped after a week”
“kind of flimsy”
“I cant review how easy it is to set up yet”
Top return reasons
Common questions
- Is pool with shade profitable to sell on Amazon United States?
- The niche generates $60K/yr across 29 tracked products. 19 of 20 products launched in the last 360 days are still selling. 90-day search growth is +106.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the pool with shade niche?
- 19 brands and 49 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in pool with shade?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.3%.
- When does demand for pool with shade peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 94.6× the quietest.
- What does it cost to enter the pool with shade niche?
- Listings span $37.08–$141.07; the average listing price is $80.05 (sweet spot $15–$100). The average incumbent carries 1,355 reviews — the moat a new listing must climb.