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Pool Umbrella for Above Ground Pool

Pass

Pool Umbrella for Above Ground Pool scores 66 out of 100, a Pass. Shoppers spend an estimated $64K a year here, search demand grew +249.2% this quarter, and an estimated 1.8% of orders come back.

Flapen Score
66
66 / 100
Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 56
Market size
$64K/yr19K searches / yr
90-day growth
+249.2%search demand this quarter
Competition
46%top-5 click share · 24 brands · 28 sellers

Flapen Score

Pool Umbrella for Above Ground Pool against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pool Umbrella for Above Ground Pool is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Umbrella for Above Ground Pool market on Amazon at a glance

Shoppers on Amazon United States searched for Pool Umbrella for Above Ground Pool 19K times last year and spent an estimated $64K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +249.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+249.2%
Conversion, latest week
5.4%
Market size, estimated
$64Ka year
Peak month
June22.5× the quietest month
Top search term
black umbrella outdoor patio15K searches a year

02 · Price

A sale here is worth $62.33.

Listings sell for $62.33 on average, from $23.33 to $131.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $62.33 that is $0 to $6K a year per listing.

Average price
$62.33inside the $15 to $100 sweet spot
Price range
$23.33–$131.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #389 within Umbrellas & Shade. It carries 4,222 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
88%
Out of stock, average day
11.8%
Average rank
#389in Umbrellas & Shade
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
4,222per listing
Listings tracked
41

04 · Newcomers

19 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
19Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pool Umbrella for Above Ground Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

28

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

46%

Top 20: 81%

Open market

26%

  • Brand 132%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Pool Umbrella for Above Ground Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Holiday '24Spike '25Prime Day '25Spike '26AugSepOctNovDecJanAprMayJunJulAugSepOctNovFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.5×

Reviews and returns

What reviews say buyers love and hate about Pool Umbrella for Above Ground Pool

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.8%of orders come back
“It honestly is a bit shorter than I expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pool Umbrella for Above Ground Pool questions

Answered from the same tracked data.