Is pool towel storage profitable to sell on Amazon United States?

The niche generates $313K/yr across 60 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +304.0%. Flapen's verdict: Worth a look (68/100).

How competitive is the pool towel storage niche?

41 brands and 117 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in pool towel storage?

Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Strength. The return rate is 1.1%.

When does demand for pool towel storage peak?

Demand peaks in May–Jun–Jul; the busiest month runs 11.1× the quietest.

What does it cost to enter the pool towel storage niche?

Listings span $13.31–$314.87; the average listing price is $89.75 (sweet spot $15–$100). The average incumbent carries 2,491 reviews — the moat a new listing must climb.

pool towel storage

Worth a look

Shows demand growing +304.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+304.0%

90-day search growth — must beat 0% to launch

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great$89.75

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$313K

$313K/yr · 255K searches

Review moat

Okay2,490.53

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$13.31–$314.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, pool towel storage is a $313K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 68/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pool towel storage market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $269K–$359K; units × avg price
Conversion rate: 1.4%
Avg BSR: #643
Page quality: 0%
Prime: 58%
Sponsored: 97%
Out of stock: 2.5%
Avg brand age: 28 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

117

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

31%

Top 20: 69%

Open market

45%

Devoko18%
Keter15%
Mrosaa6%
Outsunny6%
MAIUSCOLI5%
Greesum5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +304.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.1×

Open Trend

Top pool towel storage search terms

pool towel storage84K/yr +265.7%0.8% conv.
outdoor towel storage66K/yr +244.7%0.8% conv.
outdoor pool towel storage29K/yr +300.7%0.7% conv.
poolside storage16K/yr +511.5%1.3% conv.
pool towel storage outdoor17K/yr +273.7%0.7% conv.
pool side storage14K/yr +722.4%1.5% conv.
pool deck storage12K/yr +604.8%0.7% conv.
towel storage for pool area outside5K/yr +959.4%0.8% conv.
pool toy box4K/yr +255.7%1.3% conv.
pool container storage5K/yr +212.0%1.6% conv.

All search terms

Top pool towel storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Devoko 30 Gallon Resin Deck Box Waterproof Outdoor Storage Box for Patio Furniture Pool Accessories Indoor Storage for Cushion Garden Tools (30 Gallon Black)

Devoko$28.674.5★3,593 rev

Keter City 30 Gallon Resin Outdoor Storage Box and Patio Furniture Side Table for Pool and Garden Accessories Brown

Keter$31.154.5★11,337 rev

MAIUSCOLI 30 Gallon Outdoor Deck Box Lockable Waterproof Outdoor Storage Boxes For Garden Tools Indoor Cushions Accessories Outside Storage Resin Weatherproof Container(Black)

MAIUSCOLI$21.574.4★1,785 rev

Mrosaa Outdoor Storage Cabinet Waterproof with Shelf Resin Storage Sheds Outdoor Cabinets for tub Towels/Chemicals/Grill Items/Patio/Garden/Backyard Size 34.3L*15W*36.2HBlack

Mrosaa$180.454.4★531 rev

SKARUMMER Poolside Pool Float Storage 3-Pack Mesh Storage Bags with 6 Adhesive Hooks & 6 Straps - Organize Pool Toys Noodles Floats and Gear - Above Ground Pool Toy Storage Mesh Swim Bag

SKARUMMER$13.313.6★47 rev

Newest

by launch date

HOMREST Outdoor Pool Towel Rack with Storage Cabinet Waterproof PE Rattan Wicker Poolside Towel Organizer with Shelves & Drawer Rolling Wheels Towel Valet Caddy for Patio Hot Tub Spa Black

HOMREST$104.286 rev

3mo ago

Arejonner 152Gal Pool Float Storage with Tabletop Towel Bar Zipper Doors 360 Rotating Wheels Weather Resistant Easy Assembly for Indoor Outdoor Pool Patio Beach (M)

Arejonner$118.4211 rev

5mo ago

Mrosaa Storage Box Outdoor Caninet Resin Indoor Storage Box Waterproof Outdoor Storage Cabinets for Patio/Garden/Backyard(with 1 Shelf)-White

Mrosaa$130.3199 rev

7mo ago

Yungyan Pool Towel Storage Basket Bin and Organizer Large Pool Towel Storage Basket Waterproof Canvas Cube with Handle Beach Gift for Outdoor Summer Seaside Home Clothes Books Toys Organization

Yungyan$25.2715 rev

7mo ago

niffgaff 3-Tier Movable Towel Rack Free-Standing Towel Holder with M-Shaped Detachable Dividers for Bathroom Pool

niffgaff$40.5352 rev

10mo ago

What buyers say about pool towel storage

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation20%

“Assembly was quick”

Storage Capacity11%

“Great Storage Container”

Strength9%

“the box is sturdy”

Quality-Overall9%

“A good quality box”

Value For Money7%

“Great value”

Size-Overall6%

“True to size”

Durability4%

“Easy and durable construction”

Advertised Vs Actual Product3%

“As Advertised”

Ease Of Use3%

“So convenient to have”

Water Resistance3%

“completely waterproof”

What buyers complain about

Assembly/Installation14%

“Very difficult to put together”

Quality-Overall8%

“it is of very low quality”

Strength8%

“Not very strong”

Size-Overall6%

“very large”

Durability5%

“Falls apart”

Instructions/User Manual/Troubleshooting4%

“Instructions were difficult”

Water Resistance4%

“Not water proof”

Material Quality3%

“Super thin and cheap material”

Value For Money3%

“A little pricey”

Color2%

“Not pure white”

Top return reasons

Size-Overall36%

Defective Material/Parts18%

Assembly/Installation8%

Color5%

Quality-Overall4%

Advertised Vs Actual Product4%