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Pool Shock

Pass

Pool Shock scores 68 out of 100, a Pass. Shoppers spend an estimated $22.9M a year here, search demand grew +244.6% this quarter, and an estimated 0.1% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 56
Market size
$22.9M/yr3.4M searches / yr
90-day growth
+244.6%search demand this quarter
Competition
57%top-5 click share · 7 brands · 88 sellers

Flapen Score

Pool Shock against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pool Shock is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Shock market on Amazon at a glance

Shoppers on Amazon United States searched for Pool Shock 3.4M times last year and spent an estimated $22.9M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +244.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22.9M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+244.6%
Conversion, latest week
13.8%
Market size, estimated
$22.9Ma year
Peak month
June12.7× the quietest month
Top search term
pool shock1.8M searches a year

02 · Price

A sale here is worth $48.27.

Listings sell for $48.27 on average, from $4.45 to $159.95. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $48.27 that is $724K to $965K a year per listing.

Average price
$48.27inside the $15 to $100 sweet spot
Price range
$4.45–$159.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$724K–$965K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Cleaning Tools & Chemicals. It carries 6,980 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#36in Cleaning Tools & Chemicals
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
6,980per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Pool Shock products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$917K$1.8M$2.8M$3.7M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

88

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 98%

Open market

1%

  • CLOROX Pool&Spa45%
  • HTH36%
  • In The Swim11%
  • Doheny's5%
  • Pyrock Chemical1%
  • CPDI1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pool Shock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.7×

Search terms

Top Pool Shock search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pool shock1.8M/yr
  • pool shock for above ground pool348K/yr
  • shock pool treatment309K/yr
  • pool shock for inground pool221K/yr
  • shock241K/yr
  • hth pool shock78K/yr
  • clorox pool shock70K/yr
  • chlorine shock54K/yr
  • shock for pool48K/yr
  • pool shock 1 lb bags40K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Shock

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
24%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“DID NOT WORK”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pool Shock questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data