Is pool putty profitable to sell on Amazon United States?

The niche generates $207K/yr across 12 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +147.7%. Flapen's verdict: Worth a look (61/100).

How competitive is the pool putty niche?

9 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in pool putty?

Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Adhesion/Stickiness. The return rate is 1.3%.

When does demand for pool putty peak?

Demand peaks in May–Jun–Jul; the busiest month runs 5.2× the quietest.

What does it cost to enter the pool putty niche?

Listings span $6.30–$41.65; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 2,576 reviews — the moat a new listing must climb.

pool putty

Worth a look

Shows searches that convert (14.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+147.7%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$15.42

avg listing price — sweet spot $15–$100

Price range

Great$6.30–$41.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$207K

$207K/yr · 92K searches

Review moat

Okay2,576.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United States niche tracking, pool putty is a $207K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pool putty market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $193K–$231K; units × avg price
Conversion rate: 14.6%
Avg BSR: #73
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 11.5%
Avg brand age: 71 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Epoxybond Pool Putty47%
Bellisinno13%
Epoxybond10%
J-B Weld9%
XUDOAI9%
Tiepetly5%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +147.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.2×

Open Trend

Top pool putty search terms

pool putty35K/yr +158.0%15.0% conv.
pool putty for leaks underwater14K/yr +199.8%15.7% conv.
pool epoxy8K/yr +114.5%6.6% conv.
pool putty epoxy6K/yr +152.7%13.9% conv.
pool epoxy putty4K/yr +209.9%13.4% conv.
underwater epoxy5K/yr +101.3%5.3% conv.
pool puddy4K/yr +251.3%16.4% conv.
underwater epoxy putty pool repair3K/yr +146.1%10.9% conv.
pool repair putty3K/yr +132.4%10.5% conv.
pool crack repair3K/yr +28.8%6.5% conv.

All search terms

Top pool putty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Epoxybond Pool Putty$21.044.5★4,966 rev

Epoxybond Atlas Pool Putty Epoxy Leak Sealer Kit + Valuable Instructional Videos by Swimming Pool Leak Detector [ Solves #1 DIYer Complaint [ So You Get it Right The 1Time ]

Epoxybond$41.654.6★372 rev

J-B Weld 8277 WaterWeld Epoxy Putty Stick - 2 oz.

J-B Weld$6.304.2★13,730 rev

Pool Putty 17.6oz/500g 2 Part Epoxy Pool Putty for Underwater or Above-Water Crack Leak Filling and Repair Sealing and Repair of Holes and Damage in Fiberglass Concrete and Tile Surfaces (White)

XUDOAI$18.504.0★96 rev

Epoxy Putty 17.6 oz. Pool Putty Underwater or Above Fast Repair Fix Leaks Cracks Filling Sculpting 2 Part Pool Epoxy Putty for Tile Concrete Fiberglass Cement and Other Surfaces (White)

Bellisinno$16.374.4★166 rev

Newest

by launch date

Pool Putty 12oz Epoxy Putty 2 Part White Underwater or Above Fast Repair Fix Leaks Cracks Filling Sculpting for Fixing Swimming Pools Stone Ceramic Plastic Metal Wood Glass and Acrylic

DecorRom$9.5037 rev

5mo ago

Tiepetly Pool Putty for leaks Underwater 2 Part Epoxy Putty Set Fix Leaks Cracks Underwater or Above for Tile Concrete Fiberglass Cement and Other Surfaces 17.6oz

Tiepetly$14.86563 rev

6mo ago

Pool Epoxy Putty 4.2 oz. Pool Putty Underwater or Above Fast Repair Fix Leaks Cracks Filling Sculpting 2 Part Epoxy Putty for Tile Concrete Fiberglass Cement and Other Surfaces (White)

Bellisinno$12.79132 rev

6mo ago

Pool Putty 17.6oz/500g 2 Part Epoxy Pool Putty for Underwater or Above-Water Crack Leak Filling and Repair Sealing and Repair of Holes and Damage in Fiberglass Concrete and Tile Surfaces (White)

XUDOAI$18.5096 rev

7mo ago

Epoxy Putty 17.6 oz. Pool Putty Underwater or Above Fast Repair Fix Leaks Cracks Filling Sculpting 2 Part Pool Epoxy Putty for Tile Concrete Fiberglass Cement and Other Surfaces (White)

Bellisinno$16.37166 rev

1y ago

What buyers say about pool putty

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy to use”

Quality-Overall12%

“This product offers a solid overall experience”

Value For Money8%

“Excellent value for the price”

Leak-Proof8%

“No leaks, no issues”

Water Resistance7%

“Holds well under water”

Advertised Vs Actual Product7%

“It works as advertised”

Adhesion/Stickiness6%

“The Ultimate Adhesive”

Durability6%

“Durable”

Maintenance And Repair4%

“Great for smaller repairs”

Color1%

“Accuracy of Color: Exactly as shown in product photos”

What buyers complain about

Leak-Proof25%

“Sprayer tank leak”

Functionality-Overall14%

“Does not work as noted”

Adhesion/Stickiness9%

“Didnt stick well”

Ease Of Use5%

“Impossible to use”

Water Resistance5%

“Cannot work in water”

Value For Money3%

“Waste of money”

Durability2%

“It is not useful for pool and spa repairs, it breaks down in 30 days”

Hard Feel2%

“never did get hard was still soft the next day”

Assembly/Installation2%

“Would not set up”

Strength2%

“Didn't hold well”

Top return reasons

Adhesion/Stickiness20%

Functionality-Overall16%

Leak-Proof11%

Advertised Vs Actual Product10%

Value For Money7%

Defective Material/Parts5%