pool pump motor
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Incredible+114.9%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Review moat
Great485.48avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good$544K$544K/yr · 160K searches
Avg price
Okay$230.85avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$112.13–$795.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pool pump motor is a $544K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pool pump motor market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $577K–$693K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,113
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 96%
- Out of stock
- 3.9%
- Avg brand age
- 39 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
111
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
27%
Top 20: 59%
Open market
33%
- Century24%
- LEUNGOO11%
- ATVMaster10%
- VIVOHOME8%
- FOREBEN7%
- VEVOR7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +114.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
Top pool pump motor search terms
- century pool pump motor18K/yr
- century pool pump25K/yr
- hayward pool pump motor12K/yr
- pool pump motor 1.5 hp12K/yr
- 1 hp pool pump motor11K/yr
- pool motor 1.5 hp9K/yr
- 1.5 hp pool pump motor12K/yr
- century 1.5 hp pool pump motor8K/yr
- 1hp pool pump motor5K/yr
- pool motor 2 hp5K/yr
Top pool pump motor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Century UST1102 1-Horsepower Up-Rated Round Flange Replacement Motor (Formerly A.O. Smith)
Century$204.044.3★1,355 rev
Century B2854 1-1/2 HP 3450 RPM 8.0/16.0 Amps 1.1 Service Factor 56Y Frame PSC ODP Enclosure Square Flange Pool Motor
Century$266.854.3★1,285 rev
Century Electric UST1152 1 1/2-Horsepower Up-Rated Round Flange Replacement Motor (Formerly A.O. Smith)
Century$227.424.1★746 rev
ATVMaster UST1152 Pool Pump Motor 1.5 HP 56J Frame 115/230V 3450 RPM Single Speed Replacement for A.O. Smith Century Hayward SP2610X15 AST165 B229
ATVMaster$195.423.8★46 rev
B2854 1-1/2HP Replaces Century/AO Smith Pool Pump Motors 1.5HP 115/230V 3450 RPM 8.0/16.0Amps 56Y Frame 1.1Service Factor PSC F56AA40A01 Include Replace Parts Square Flange ODP Enclosure Leungoo
LEUNGOO$238.733.1★105 rev
Newest
by launch date
2 HP Pool Pump Motor for B2855
FOREBEN$233.1841 rev
B2853 1 HP Replaces Century AO Smith Pool Pump Motors 115/230V 3450 RPM 13.20/6.6A 56Y Frame 1.25 Service Factor Compatible with Pentair Superflo Sta-Rite Whisperflo Jandy Square Flange LEUNGOO
LEUNGOO$193.7751 rev
B2855 2HP Pool Pump Motor Replaces Century/AO Smith Regal Beloit B855 Swimming Pool Pump Motors 230V 10A 3450RPM 1.5KW 56Y Frame 1.1 SF Include Replace Parts Single Phase Square Flange Leungoo
LEUNGOO$255.6759 rev
B2854 1-1/2HP Replaces Century/AO Smith Pool Pump Motors 1.5HP 115/230V 3450 RPM 8.0/16.0Amps 56Y Frame 1.1Service Factor PSC F56AA40A01 Include Replace Parts Square Flange ODP Enclosure Leungoo
LEUNGOO$238.73105 rev
VEVOR 2 HP Pool Pump Motor 3450 RPM High Speed 230V (7.8 Amps) 50F/250V Capacitor 1.3 SF CCW Rotation 56Y Square Flange Replacement Motor for Swimming Pools Spa Centers
VEVOR$152.0031 rev
Trending
90-day click momentum
Aquastrong 2HP In/Above Ground Pool Pump with Timer 220V 8917GPH High Flow Powerful Self Primming Swimming Pool Pumps with Filter
AQUASTRONG$249.034.2★
VIVOHOME 1.5 HP 5400 GPH Energy-Saving Above Ground Swimming Pool Pump 115V 1.5 THP Upgrade Stainless lron Motor Shaft with Strainer Basket ETL & DOE Certified
VIVOHOME$191.953.9★
Dohenys 1 HP Above Ground Swimming Pool Pump | 115V 75 GPM (0.9 THP) | Stainless Steel Shaft Reinforced Thermoplastic Low-Noise High-Efficiency | 1.5 Internal & 2.5 External Threading
Doheny's$181.394.4★
Dohenys 1.5 HP Above Ground Swimming Pool Pump | 115V 83 GPM (1.2 THP) | Stainless Steel Shaft Reinforced Thermoplastic Low-Noise High-Efficiency | 1.5 Internal & 2.5 External Threading
Doheny's$205.914.3★
Hayward SP1610Z1MBK Motor Replacement for Select Hayward Pump 1.0 HP Maxrate Motor
Hayward$346.954.4★
What buyers say about pool pump motor
What buyers praise and complain about, mined from review topics.What buyers love
“installed with no issues”
“very affordable”
“Excellent product”
“The pressure is good”
“Motor works perfectly”
“As advertised”
“Exactly fit”
“Strong pump”
“its a durable”
“Easy to use”
What buyers complain about
“Failed after a month”
“Bad quality”
“Leaks like a sieve”
“Cord is too short”
“Does not work”
“figured it would be cheap”
“Overheats to the point of Sizzling”
“is VERY loud”
“was told I assembled incorrectly”
“weak motor please help this product has a wrong description it says 1.5 hp witch is not true it has been installed”
Top return reasons
Common questions
- Is pool pump motor profitable to sell on Amazon United States?
- The niche generates $544K/yr across 82 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +114.9%. Flapen's verdict: Worth a look (66/100).
- How competitive is the pool pump motor niche?
- 30 brands and 111 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in pool pump motor?
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 3.8%.
- When does demand for pool pump motor peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the pool pump motor niche?
- Listings span $112.13–$795.01; the average listing price is $230.85 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.