pool pump
Launch itA $16.8M/yr market growing +267.4% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$16.8M$16.8M/yr · 3.9M searches
Growth
Incredible+267.4%90-day search growth — must beat 0% to launch
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$153.59avg listing price — sweet spot $15–$100
Review moat
Okay2,686.4avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$11.72–$645.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pool pump is a $16.8M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 74/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pool pump market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- $12.3M–$15.4M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 97%
- Out of stock
- 7.6%
- Avg brand age
- 40 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
107
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
30%
Top 20: 61%
Open market
26%
- Intex33%
- AQUASTRONG12%
- VEVOR11%
- KimFilter9%
- Bestway5%
- XtremepowerUS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +267.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 19.1×
Top pool pump search terms
- pool pump777K/yr
- pool filter672K/yr
- pool pumps above ground441K/yr
- sand filter pump for above ground pool263K/yr
- above ground pool pump300K/yr
- intex pool pump258K/yr
- pool filter pump167K/yr
- pool sand filter126K/yr
- intex sand filter pump95K/yr
- sand filter114K/yr
Top pool pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KimFilter Pro Series 1000 GPH Above Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump Water Circulation and Filtration System -Improved Water Clean & Clarity Pools Pumps Above Ground-Gray
KimFilter$61.574.0★980 rev
INTEX 2 100 GPH Krystal Clear Sand Filter Pump for Above Ground Pools Swimming Pool Pump with Automatic Timer - Improved Circulation Filtration & Clarity
Intex$179.884.5★7,143 rev
INTEX 2 800 GPH Krystal Clear Sand Filter Pump for Above Ground Pools Swimming Pool Pump with Automatic Timer - Improved Circulation Filtration & Clarity
Intex$201.354.5★5,342 rev
INTEX 1 500 GPH Krystal Clear Sand Filter Pump for Above Ground Pools Swimming Pool Pump with Automatic Timer - Improved Circulation Filtration & Clarity
Intex$147.144.2★4,113 rev
INTEX C1000 Cartridge Filter Pump for AGP: 1000 GPH Pump Flow Rate - Cartridge Gauge Indicator - HydroAeration Technology - Includes Type A Filter Cartridge - Turnover Rate/System Flow 750 GPH
Intex$53.654.3★22,902 rev
Newest
by launch date
LANCHEZ Sand Filter Pump for Above Ground Pool Pool Pumps Above Ground Pool Sand Filter with 7-Way Valve 13in(3 500GPH)
LANCHEZ$152.9024 rev
Pro 1000 GPH Above Ground Pool Filter Pump Pool Pump with GFCI Protection Plug Powerful Cartridge Filtration System for Clean & Clear Water Easy Installation Complete Accessories Blue
Bkmojit$63.97143 rev
AQUASTRONG 16in Sand Filter Pump for Above Ground Pool with Timer 3/4 HP Pool Pumps Above Ground 3800 GPH for Pools up to 16000 GAL Pool Filter with 6-Way Valve Improved Circulation and Filtration
AQUASTRONG$270.1280 rev
KimFilter Transparent 1000 GPH Above Ground Pool Filter Pump Easy Cartridge Status Viewing | Powerful Pool Cartridge Filter Pump System | Enhanced Circulation & Filtration for Crystal-Clear Water
KimFilter$57.28980 rev
VEVOR Sand Filter Pump 12 1/3 HP 3000 GPH Swimming Pool Filtration System
VEVOR$136.01776 rev
Trending
90-day click momentumPro 1000 GPH Above Ground Pool Filter Pump Pool Pump with GFCI Protection Plug Powerful Cartridge Filtration System for Clean & Clear Water Easy Installation Complete Accessories Blue
Bkmojit$63.974.6★
LANCHEZ Sand Filter Pump for Above Ground Pool Pool Pumps Above Ground Pool Sand Filter with 7-Way Valve 13in(3 500GPH)
LANCHEZ$152.903.8★
KimFilter Pro Series 1000 GPH Above Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump Water Circulation and Filtration System -Improved Water Clean & Clarity Pools Pumps Above Ground-Gray
KimFilter$61.574.0★
BluClear Standard Series Above Ground Pool Filter Pump - 800 GPH Flow Rate | Rapid Circulation & Micro-Debris Filtration Pool Cartridge Filter Pump System - Keep Water Crystal Clean & Clear-Deep Blue
BluClear$46.034.4★
VEVOR FlashPure Sand Filter Pump 12 in for Above Ground Pool 0.5 HP 3000 GPH Swimming Pool Filter System with Timer 6X Faster Filtration Media Installed Leak-Resistant Ready to Use Out of Box
VEVOR$146.764.0★
What buyers say about pool pump
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to assemble and install”
“Solid Filter”
“very affordable”
“Great pressure”
“solid build quality”
“the motor is strong”
“Cleans well”
“As advertised”
“Easy to operate”
“Awesome water flow”
What buyers complain about
“Didnt last”
“it was leaking”
“Poor quality pool filter”
“get poor quality control”
“does not work well”
“Its very large”
“Not worth the price”
“Horrible instructions”
“Not Easy to Install But Works”
“This require some pressure”
Top return reasons
Common questions
- Is pool pump profitable to sell on Amazon United States?
- The niche generates $16.8M/yr across 78 tracked products. 30 of 30 products launched in the last 360 days are still selling. 90-day search growth is +267.4%. Flapen's verdict: Launch it (74/100).
- How competitive is the pool pump niche?
- 27 brands and 107 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in pool pump?
- Top complaints mined from reviews: Durability, Leak-Proof, Filtration. The return rate is 1.8%.
- When does demand for pool pump peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 19.1× the quietest.
- What does it cost to enter the pool pump niche?
- Listings span $11.72–$645.46; the average listing price is $153.59 (sweet spot $15–$100). The average incumbent carries 2,686 reviews — the moat a new listing must climb.