Is pool filters for inground pools profitable to sell on Amazon United States?

The niche generates $150K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +335.4%. Flapen's verdict: Worth a look (67/100).

How competitive is the pool filters for inground pools niche?

16 brands and 57 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in pool filters for inground pools?

Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 0.6%.

When does demand for pool filters for inground pools peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 17.1× the quietest.

What does it cost to enter the pool filters for inground pools niche?

Listings span $11.72–$33.80; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 5,447 reviews — the moat a new listing must climb.

pool filters for inground pools

Worth a look

Shows demand growing +335.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+335.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.29

avg listing price — sweet spot $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.72–$33.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$150K

$150K/yr · 56K searches

Review moat

Bad5,446.62

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, pool filters for inground pools is a $150K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 67/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pool filters for inground pools market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $93K–$116K; units × avg price
Conversion rate: 11.5%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 1.0%
Avg brand age: 48 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

24%

Intex34%
POOLPURE19%
Future Way9%
Volca Spares7%
RGJ5%
Fil-fresh3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +335.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 17.1×

Open Trend

Top pool filters for inground pools search terms

type a/c pool filter23K/yr >1,000%10.7% conv.
cartridge filter10K/yr +81.1%0.1% conv.
type a pool filter cartridge9K/yr +707.0%14.3% conv.
pool filter cartridge replacement6K/yr +99.9%0.3% conv.
pool filter cartridges by size4K/yr +314.7%0.1% conv.
type a or c pool filter cartridge3K/yr +508.7%14.0% conv.
pool filter cartridge a or c2K/yr +102.3%4.3% conv.

All search terms

Top pool filters for inground pools products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

INTEX 29003E Type A Pool Filter Cartridge: For INTEX Filter Pumps Easy-To-Clean Dacron Paper Efficient Filtration Three Pack

Intex$11.724.7★37,821 rev

POOLPURE Type A or C / III Pool Filter Replaces Intex 29000E/59900E/#29003E 1000/1500/530 GPH Filter Pump C-4607 Funcicle Easy Set Summer Waves Above Ground Pools Reusable Easy to Clean 2 Pack

POOLPURE$13.484.6★7,172 rev

Future Way 4 Pack Type A or C Pool Filter Cartridge Replacement for Intex 29000E/59900E & 1000/1500/530 GPH Filter Pump Fits Easy Set Above Ground Pools

Future Way$21.944.6★1,781 rev

POOLPURE Type A or C/III Pool Filter Replaces Intex 29000E/59900E/#29003E 1000/1500/530 GPH Filter Pump C-4607 Funcicle Easy Set Summer Waves Above Ground Pools Reusable Easy to Clean 4 Pack

POOLPURE$24.924.6★7,172 rev

RGJ Universal Pool Filter Cartridge Type A/C or III 12 Pack Reusable Swimming Pool Filter for Above Ground Pools Efficient Filtration & Keep the Water Clean

RGJ$30.864.0★141 rev

Newest

by launch date

SWIMMORY Universal 12Pack Pool Filter Cartridge Type A/C/III 2.01 Inner 7.87 Height 70+2 Pleats 5 Sq.ft Filtration Reusable Replacement for 28604 58384 58387 59900E Above Ground Pool Pumps

SWIMMORY$23.2717 rev

3mo ago

6 Pack Universal Pool Filters for Type A Type C or III Cartridge Pump Reusable Pool Filter Type A/C for AboveGround Swimming Pools&SPAIncludes 1 Removable Cartriaqe and 6 Replacement Filter Papers)

EIWAJKXE$24.0826 rev

4mo ago

Funsicle Type A/C Filter Cartridge 2-Pack Replacement Pool Filter Cartridges Adults

Funsicle$14.5428 rev

5mo ago

Cielvita Type A or C Pool Filter Cartridge Replacement for Intex Krystal Clear 530/1000/1500 GPH Filter Pumps Replaces for 29000E/59900E 4 oz Media Easy Set Pool Filter NSF/ANSI 50 6-Pack

Cielvita$26.8326 rev

7mo ago

KimPump 4 Pack Type A/C Pool Filter Cartridges Cartridge Filter Compatible with 1000GPH Above Ground Pool Pumps | Reusable & Easy to Clean | Premium Thickened Material for Highly Efficient Filtration

KimPump$24.1763 rev

9mo ago

What buyers say about pool filters for inground pools

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration21%

“Good quality filter”

Size-Overall18%

“These filter cartridges fit perfectly”

Value For Money13%

“Good price”

Quality-Overall10%

“Good Quality”

Ease Of Cleaning8%

“So easy to clean”

Advertised Vs Actual Product7%

“As advertised”

Durability5%

“They seem to be durable”

Assembly/Installation3%

“they are pretty easy to snap together”

Ease Of Use2%

“easy to use”

Material Quality2%

“premium materials make them a fantastic value”

What buyers complain about

Filtration24%

“Over time the filter falls apart”

Size-Overall20%

“Not a tight fit”

Quality-Overall6%

“Cheap”

Advertised Vs Actual Product4%

“Photo is wrong”

Value For Money2%

“These filters are per unit more expensive than other options”

Functionality-Overall2%

“won't stay where it's needed”

Assembly/Installation2%

“I was nervous about the assembly at first”

Water Resistance2%

“dont stay under water”

Shape/Style2%

“Completely lost its shape once the pump was turned on”

Maintenance And Repair2%

“Some pieces are used over again so you cannot do it ahead of time”

Top return reasons

Size-Overall75%

Filtration13%

Advertised Vs Actual Product6%

Value For Money2%

Assembly/Installation2%

Functionality-Overall1%

Defective Material/Parts0%

Compatibility-Overall0%

Quality-Overall0%

Leak-Proof0%

Common questions

Is pool filters for inground pools profitable to sell on Amazon United States?: The niche generates $150K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +335.4%. Flapen's verdict: Worth a look (67/100).
How competitive is the pool filters for inground pools niche?: 16 brands and 57 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in pool filters for inground pools?: Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 0.6%.
When does demand for pool filters for inground pools peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 17.1× the quietest.
What does it cost to enter the pool filters for inground pools niche?: Listings span $11.72–$33.80; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 5,447 reviews — the moat a new listing must climb.