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Pool Equipment Shade

Fail

Shoppers spend an estimated $6K a year here, so Pool Equipment Shade is a Fail.

Flapen Score
34
34 / 100
Ranks 8,456 of 8,839 Patio, Lawn & Garden niches · −22 vs the category median of 56
Market size
$6K/yr40K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
61%top-5 click share · 15 brands · 26 sellers

Flapen Score

Pool Equipment Shade against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pool Equipment Shade is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Equipment Shade market on Amazon at a glance

Shoppers on Amazon United States searched for Pool Equipment Shade 40K times last year and spent an estimated $6K. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
0.2%
Market size, estimated
$6Ka year
Peak month
January5.8× the quietest month
Top search term
pool equipment shade13K searches a year

02 · Price

A sale here is worth $70.74.

Listings sell for $70.74 on average, from $20.16 to $248.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $70.74 that is $0 to $7K a year per listing.

Average price
$70.74inside the $15 to $100 sweet spot
Price range
$20.16–$248.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #115 within Umbrellas & Shade. It carries 1,418 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
89%
Out of stock, average day
0.8%
Average rank
#115in Umbrellas & Shade
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,418per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pool Equipment Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

26

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

30%

  • Brand 124%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Pool Equipment Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 5.8×

Search terms

Top Pool Equipment Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool equipment shade13K/yr
  • pool equipment shade cover6K/yr
  • pool pump winter cover5K/yr
  • pool pump cover for winter5K/yr
  • pool equipment covers for winter10K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Equipment Shade

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Assembly/Installation”
4.9%of orders come back
“Difficult to put together”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pool Equipment Shade questions

Answered from the same tracked data.