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Pool Chemicals

Pass

Pool Chemicals scores 74 out of 100, a Pass. Shoppers spend an estimated $3.4M a year here, search demand grew +259.9% this quarter, and an estimated 0.3% of orders come back.

Filters Trending
Flapen Score
74
74 / 100
Top 3% of 8,839 Patio, Lawn & Garden niches · +18 vs the category median of 56
Market size
$3.4M/yr994K searches / yr
90-day growth
+259.9%search demand this quarter
Competition
43%top-5 click share · 16 brands · 143 sellers

Flapen Score

Pool Chemicals against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pool Chemicals is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Chemicals market on Amazon at a glance

Shoppers on Amazon United States searched for Pool Chemicals 994K times last year and spent an estimated $3.4M. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 994K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +259.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months
994K
Growth, 90 days vs prior 90
+259.9%
Conversion, latest week
8.5%
Market size, estimated
$3.4Ma year
Peak month
June11.1× the quietest month
Top search term
pool chemicals351K searches a year

02 · Price

A sale here is worth $39.83.

Listings sell for $39.83 on average, from $8.88 to $168.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $39.83 that is $50K to $60K a year per listing.

Average price
$39.83inside the $15 to $100 sweet spot
Price range
$8.88–$168.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$50K–$60K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #14 within Cleaning Tools & Chemicals. It carries 7,747 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
85%
Out of stock, average day
1.8%
Average rank
#14in Cleaning Tools & Chemicals
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,747per listing
Listings tracked
41

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pool Chemicals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

143

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

13%

  • Brand 151%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 13%)

Demand

Pool Chemicals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.1×

Search terms

Top Pool Chemicals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool chemicals351K/yr
  • pool supplies221K/yr
  • pool chemicals for above ground pool100K/yr
  • clorox pool46K/yr
  • clorox pool chemicals34K/yr
  • pool chemicals for inground pools35K/yr
  • pool supplies clearance sale35K/yr
  • above ground pool chemicals18K/yr
  • pool care18K/yr
  • clear balance pool tablets15K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Chemicals

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
13%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Doesn't work as described”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pool Chemicals questions

Answered from the same tracked data.