Pool

Shoppers searched for this 25.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +224.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63.4M a year.

Searches, last 12 months

25.9M

Growth, 90 days vs prior 90

+224.7%

Conversion, latest week

0.9%

Market size, estimated

$63.4Ma year

Peak month

June25.0× the quietest month

Top search term

pool8.1M searches a year

Listings sell for $263.28 on average, from $13.33 to $2134.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $263.28 that is $395K to $527K a year per listing.

Average price

$263.28above the $15 to $100 sweet spot

Price range

$13.33–$2134.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

$395K–$527K

Returns

1.7%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #20 within Swimming Pools. It carries 6,959 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

69%

Out of stock, average day

0.4%

Average rank

#20in Swimming Pools

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

6,959per listing

Listings tracked

74

18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

18Amazon's first-year sales bar

Average brand age

35 months