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Pond Supplies

Maybe

Products sell for $25.75 on average, inside the sweet spot. But shoppers spend an estimated $25K a year here, so Pond Supplies is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$25K/yr72K searches / yr
90-day growth
+22.6%search demand this quarter
Competition
50%top-5 click share · 20 brands · 100 sellers

Flapen Score

Pond Supplies against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pond Supplies is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Pond Supplies 72K times last year and spent an estimated $25K. The top 5 brands take 65% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
1.3%
Market size, estimated
$25Ka year
Peak month
May4.7× the quietest month
Top search term
pond equipment35K searches a year

02 · Price

A sale here is worth $25.75.

Listings sell for $25.75 on average, from $6.67 to $128.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.75 that is $0 to $3K a year per listing.

Average price
$25.75inside the $15 to $100 sweet spot
Price range
$6.67–$128.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #10 within Water Gardens & Ponds. It carries 7,364 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#10in Water Gardens & Ponds
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
7,364per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pond Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

100

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

31%

  • Brand 122%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

Pond Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Pond Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pond equipment35K/yr
  • pond supplies18K/yr
  • pond supplies for outdoor ponds12K/yr
  • pond stuff6K/yr
  • pond supplies for outdoor fish ponds2K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Supplies

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Assembly/Installation”
30%of negative reviews mention “Durability”
1.1%of orders come back
“Died after 2 days”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pond Supplies questions

Answered from the same tracked data.