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Pond Liner 20x30

Fail

Shoppers spend an estimated $53K a year here, so Pond Liner 20x30 is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$53K/yr23K searches / yr
90-day growth
+87.4%search demand this quarter
Competition
71%top-5 click share · 10 brands · 12 sellers

Flapen Score

Pond Liner 20x30 against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pond Liner 20x30 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Liner 20x30 market on Amazon at a glance

Shoppers on Amazon United States searched for Pond Liner 20x30 23K times last year and spent an estimated $53K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +87.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+87.4%
Conversion, latest week
1.4%
Market size, estimated
$53Ka year
Peak month
July6.5× the quietest month
Top search term
45 mil epdm pond liner13K searches a year

02 · Price

A sale here is worth $161.75.

Listings sell for $161.75 on average, from $36.44 to $459.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $161.75 that is $0 to $16K a year per listing.

Average price
$161.75above the $15 to $100 sweet spot
Price range
$36.44–$459.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #94 within Water Gardens & Ponds. It carries 142 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
13.3%
Average rank
#94in Water Gardens & Ponds
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
142per listing
Listings tracked
16

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pond Liner 20x30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • Brand 139%
  • Brand 223%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Pond Liner 20x30 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.5×

Search terms

Top Pond Liner 20x30 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 45 mil epdm pond liner13K/yr
  • epdm pond liner 45 mil5K/yr
  • 45mil epdm pond liner3K/yr
  • firestone pond liner3K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Liner 20x30

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Leak-Proof”
2.5%of orders come back
“Been in less than a year and leaks”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pond Liner 20x30 questions

Answered from the same tracked data.