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Pond Filter

Pass

Pond Filter scores 70 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +115.2% this quarter, and an estimated 3.2% of orders come back.

Flapen Score
70
70 / 100
Top 6% of 8,839 Patio, Lawn & Garden niches · +14 vs the category median of 56
Market size
$1.3M/yr796K searches / yr
90-day growth
+115.2%search demand this quarter
Competition
34%top-5 click share · 30 brands · 68 sellers

Flapen Score

Pond Filter against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pond Filter is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Pond Filter 796K times last year and spent an estimated $1.3M. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +115.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
796K
Growth, 90 days vs prior 90
+115.2%
Conversion, latest week
1.8%
Market size, estimated
$1.3Ma year
Peak month
May5.6× the quietest month
Top search term
pond filter351K searches a year

02 · Price

A sale here is worth $89.18.

Listings sell for $89.18 on average, from $9.18 to $340.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $89.18 that is $22K to $45K a year per listing.

Average price
$89.18inside the $15 to $100 sweet spot
Price range
$9.18–$340.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$22K–$45K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #100 within Water Gardens & Ponds. It carries 1,031 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
9.2%
Average rank
#100in Water Gardens & Ponds
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,031per listing
Listings tracked
49

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pond Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

68

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

34%

Top 20: 73%

Open market

41%

  • Brand 130%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Pond Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Search terms

Top Pond Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pond filter351K/yr
  • pond filters for outdoor ponds104K/yr
  • koi pond filter47K/yr
  • small pond filter33K/yr
  • pond filters32K/yr
  • pond pump filter26K/yr
  • fish pond filter25K/yr
  • pond pump and filter kit21K/yr
  • pond pump and filter16K/yr
  • pond filter pump18K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Filter

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Filtration”
18%of negative reviews mention “Durability”
3.2%of orders come back
“Didnt last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pond Filter questions

Answered from the same tracked data.