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Pond Aerator

Pass

Pond Aerator scores 70 out of 100, a Pass. Shoppers spend an estimated $1.5M a year here, search demand grew +118.8% this quarter, and an estimated 2.6% of orders come back.

Flapen Score
70
70 / 100
Top 6% of 8,839 Patio, Lawn & Garden niches · +14 vs the category median of 56
Market size
$1.5M/yr488K searches / yr
90-day growth
+118.8%search demand this quarter
Competition
42%top-5 click share · 33 brands · 72 sellers

Flapen Score

Pond Aerator against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pond Aerator is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Aerator market on Amazon at a glance

Shoppers on Amazon United States searched for Pond Aerator 488K times last year and spent an estimated $1.5M. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +118.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
+118.8%
Conversion, latest week
2.4%
Market size, estimated
$1.5Ma year
Peak month
July3.7× the quietest month
Top search term
pond aerator232K searches a year

02 · Price

A sale here is worth $132.24.

Listings sell for $132.24 on average, from $14.75 to $497.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $132.24 that is $33K to $66K a year per listing.

Average price
$132.24above the $15 to $100 sweet spot
Price range
$14.75–$497.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$33K–$66K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #271 within Water Gardens & Ponds. It carries 967 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
1.9%
Average rank
#271in Water Gardens & Ponds
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
967per listing
Listings tracked
52

04 · Newcomers

12 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
12Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pond Aerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 rising

Sellers

72

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

42%

Top 20: 75%

Open market

40%

  • Brand 115%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Pond Aerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Pond Aerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pond aerator232K/yr
  • pond aerators for outdoor ponds54K/yr
  • pond air pump32K/yr
  • pond air pump aerator outdoor22K/yr
  • aerator for pond16K/yr
  • pond bubbler16K/yr
  • pond aerator pump17K/yr
  • small pond aerator13K/yr
  • koi pond aerator12K/yr
  • large pond aerator11K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Aerator

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
26%of negative reviews mention “Durability”
2.6%of orders come back
“was starting to fall apart”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pond Aerator questions

Answered from the same tracked data.