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Pon

Fail

The top 5 brands take 93% of clicks, so Pon is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$290K/yr277K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
63%top-5 click share · 7 brands · 14 sellers

Flapen Score

Pon against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pon is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pon market on Amazon at a glance

Shoppers on Amazon United States searched for Pon 277K times last year and spent an estimated $290K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
3.0%
Market size, estimated
$290Ka year
Peak month
August1.7× the quietest month
Top search term
lechuza pon86K searches a year

02 · Price

A sale here is worth $35.44.

Listings sell for $35.44 on average, from $9.78 to $99.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $35.44 that is $4K to $9K a year per listing.

Average price
$35.44inside the $15 to $100 sweet spot
Price range
$9.78–$99.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,059 within Soils, Mulches & Planting Media. It carries 1,543 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
44%
Out of stock, average day
0.3%
Average rank
#1,059in Soils, Mulches & Planting Media
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,543per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Brand 163%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lechuza pon86K/yr
  • pon for plants56K/yr
  • lechuza26K/yr
  • lechuza self watering planters21K/yr
  • pon substrate for plants10K/yr
  • semi hydroponic substrate10K/yr
  • lechuza pon substrate11K/yr
  • pon for plants semi hydro9K/yr
  • lechuza planter10K/yr
  • pon substrate6K/yr

Reviews and returns

What reviews say buyers love and hate about Pon

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Plant Growth”
23%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Very small size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pon questions

Answered from the same tracked data.