Pon
FailThe top 5 brands take 93% of clicks, so Pon is a Fail.
- Flapen Score
- 47 / 100Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 5647
- Market size
- $290K/yr277K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 14 sellers
Flapen Score
Pon against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Pon is stronger. Inside it, weaker.
Market
The Pon market on Amazon at a glance
Shoppers on Amazon United States searched for Pon 277K times last year and spent an estimated $290K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.
- Searches, last 12 months
- 277K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $290Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- lechuza pon86K searches a year
02 · Price
A sale here is worth $35.44.
Listings sell for $35.44 on average, from $9.78 to $99.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $35.44 that is $4K to $9K a year per listing.
- Average price
- $35.44inside the $15 to $100 sweet spot
- Price range
- $9.78–$99.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,059 within Soils, Mulches & Planting Media. It carries 1,543 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 44%
- Out of stock, average day
- 0.3%
- Average rank
- #1,059in Soils, Mulches & Planting Media
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,543per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lechuza 19562 PON Mineral Plant Substrate Potting Mix for Indoor Gardening 12 Liter Bag Grey
- Price
- $54.70
- Rating
- 4.8/5
- Reviews
- 1,633
- Age
- 6y ago

Lechuza 19561 PON Mineral Plant Substrate Potting Mix for Indoor Gardening 6 Liter Bag Grey
- Price
- $41.76
- Rating
- 4.8/5
- Reviews
- 218
- Age
- 6y ago

FANTIAN 5 lbs Succulent Cactus Soil Potting Mix 1/4 inch Pumice Pebbles Mix Horticultural Lava Rock for Indoor Plants Bonsai Orchid
- Price
- $16.31
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 1y ago

Mix Horticultural Lava Pebbles Pumice Potting Soil Amendment Succulent Cactus Bonsai Gritty Rock Decorative Gravel Plant Drainage Volcanic Rock for Terrarium Fairy Gardening Top Dressing 2.2lb
- Price
- $10.13
- Rating
- 4.6/5
- Reviews
- 9,679
- Age
- 6y ago

NUPICK 6lb Mix Horticultural Lava Rocks for Plants 3/8 Colorful Succulent Potting Soil Amendments Decorative Gravel for Cactus Bonsai Gritty Rock Pebbles Pumice for Vase Fillers Top Dressing
- Price
- $16.55
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lechuza 19562 PON Mineral Plant Substrate Potting Mix for Indoor Gardening 12 Liter Bag Grey
- Price
- $54.70
- Rating
- 4.8/5
- Reviews
- 1,633
- Age
- 6y ago

Lechuza Classico Color 43 White Self-Watering Round Planter D16.5 H15.7 in
- Price
- $99.57
- Rating
- 4.4/5
- Reviews
- 964
- Age
- 13y ago

Craft Organic Houseplant Potting Mix Elite House Plant Soil Chunky Well Draining Potting Soil for All Indoor Plants Tropical Plants & Flowers Sustainable & Peat Free Less Prone to Gnats 2QT
- Price
- $15.81
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 9mo ago

BIOMAND 18LB Lava Rocks for Plants 3/8 Volcanic Rock for Cactus Drainage
- Price
- $35.97
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 1y ago

Craft Aroid Potting Mix- Elite Organic Alocasia Philodendron Monstera Soil Mix Chunky Well Draining Potting Soil for Indoor Plants All Tropical Plants & Houseplants Perlite & Peat Free 2QT
- Price
- $16.98
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 1y ago
Newest
by launch date
Craft Organic Houseplant Potting Mix Elite House Plant Soil Chunky Well Draining Potting Soil for All Indoor Plants Tropical Plants & Flowers Sustainable & Peat Free Less Prone to Gnats 2QT
- Price
- $15.81
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 9mo ago

BIOMAND 18LB Lava Rocks for Plants 3/8 Volcanic Rock for Cactus Drainage
- Price
- $35.97
- Rating
- 4.7/5
- Reviews
- 121
- Age
- 1y ago

AROID Potting Mix/Premium Soil for Monstera Philodendron Alocasia Anthurium Chunky Optimally Aerated Soil Organic & Ready to Use Supercharges Root and Foliage Growth (4 QTS)
- Price
- $24.93
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 1y ago

NUPICK 6lb Mix Horticultural Lava Rocks for Plants 3/8 Colorful Succulent Potting Soil Amendments Decorative Gravel for Cactus Bonsai Gritty Rock Pebbles Pumice for Vase Fillers Top Dressing
- Price
- $16.55
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 1y ago

NUPICK 3lb Mix Horticultural Lava Rocks for Plants 3/8 Colorful Succulent Potting Soil Amendments Decorative Gravel for Cactus Bonsai Gritty Rock Pebbles Pumice for Vase Fillers Top Dressing
- Price
- $9.78
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
14
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
3%
- Lechuza63%
- NUPICK11%
- FANTIAN8%
- TOYPOPOR7%
- Top Tier Genetics5%
- BIOMAND3%
- Open — no brand owns it (1 brand, 3%)
Demand
Pon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Pon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lechuza pon86K/yr
- pon for plants56K/yr
- lechuza26K/yr
- lechuza self watering planters21K/yr
- pon substrate for plants10K/yr
- semi hydroponic substrate10K/yr
- lechuza pon substrate11K/yr
- pon for plants semi hydro9K/yr
- lechuza planter10K/yr
- pon substrate6K/yr
Reviews and returns
What reviews say buyers love and hate about Pon
We read the reviews and the return reasons for every product selling here.
“Very small size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









