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Plow

Fail

Demand is soft, at -75.3% this quarter, so Plow is a Fail.

Flapen Score
45
45 / 100
Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 56
Market size
$38K/yr87K searches / yr
90-day growth
-75.3%search demand this quarter
Competition
42%top-5 click share · 29 brands · 73 sellers

Flapen Score

Plow against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Plow is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plow market on Amazon at a glance

Shoppers on Amazon United States searched for Plow 87K times last year and spent an estimated $38K. The top 5 brands take 43% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -75.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-75.3%
Conversion, latest week
0.2%
Market size, estimated
$38Ka year
Top search term
plow43K searches a year

02 · Price

A sale here is worth $198.23.

Listings sell for $198.23 on average, from $15.74 to $2266.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $198.23 that is $0 to $20K a year per listing.

Average price
$198.23above the $15 to $100 sweet spot
Price range
$15.74–$2266.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #346 within Farm & Ranch. It carries 3,328 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
77%
Out of stock, average day
19.0%
Average rank
#346in Farm & Ranch
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
3,328per listing
Listings tracked
31

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Plow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

73

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

42%

Top 20: 84%

Open market

52%

  • Brand 113%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Plow search demand

Weekly searches over the year. Pick a range.

4K3KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Plow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plow43K/yr
  • snow plows15K/yr
  • snow blade14K/yr
  • snow plow blade6K/yr
  • small snow plow4K/yr
  • mini snow plow5K/yr

Reviews and returns

What reviews say buyers love and hate about Plow

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“a quality control issue”
A buyer, on “Quality-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Plow questions

Answered from the same tracked data.