Platform Bird Feeder

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +81.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months

417K

Growth, 90 days vs prior 90

+81.4%

Conversion, latest week

3.5%

Market size, estimated

$278Ka year

Peak month

May3.6× the quietest month

Top search term

platform bird feeder96K searches a year

Listings sell for $18.96 on average, from $7.74 to $43.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.96 that is $5K to $9K a year per listing.

Average price

$18.96inside the $15 to $100 sweet spot

Price range

$7.74–$43.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

1.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #437 within Backyard Birding & Wildlife. It carries 1,014 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#437in Backyard Birding & Wildlife

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,014per listing

Listings tracked

44

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months