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Pizza Stone 16 Inch

Fail

Demand is soft, at -7.3% this quarter, so Pizza Stone 16 Inch is a Fail.

Flapen Score
41
41 / 100
Ranks 7,889 of 8,839 Patio, Lawn & Garden niches · −15 vs the category median of 56
Market size
$132K/yr48K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
70%top-5 click share · 8 brands · 14 sellers

Flapen Score

Pizza Stone 16 Inch against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pizza Stone 16 Inch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Stone 16 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Pizza Stone 16 Inch 48K times last year and spent an estimated $132K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
6.3%
Market size, estimated
$132Ka year
Peak month
December1.8× the quietest month
Top search term
pizza stone 16 inch11K searches a year

02 · Price

A sale here is worth $43.45.

Listings sell for $43.45 on average, from $18.66 to $69.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $43.45 that is $4K to $11K a year per listing.

Average price
$43.45inside the $15 to $100 sweet spot
Price range
$18.66–$69.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #16 within Grilling Cookware & Rotisseries. It carries 5,455 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#16in Grilling Cookware & Rotisseries
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
5,455per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Pizza Stone 16 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 139%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 66%
  • Open — no brand owns it (2 brands, 7%)

Demand

Pizza Stone 16 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Pizza Stone 16 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza stone 16 inch11K/yr
  • 16 pizza stone9K/yr
  • 16 inch pizza stone9K/yr
  • 18 inch pizza stone6K/yr
  • pizza stone 16 inch round5K/yr
  • pizza stone for oven 16 inch4K/yr
  • pizza stone 163K/yr
  • pizza stone for oven 16 inch round1K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Stone 16 Inch

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
4.1%of orders come back
“it barely fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pizza Stone 16 Inch questions

Answered from the same tracked data.