pizza stone 16 inch
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.45avg listing price — sweet spot $15–$100
Price range
Incredible$18.66–$69.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$132K$132K/yr · 48K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,455.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pizza stone 16 inch is a $132K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pizza stone 16 inch market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $109K–$130K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.7%
- Avg brand age
- 67 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
7%
- Old Stone39%
- Unicook16%
- Ritual Life12%
- Hans Grill10%
- Gyreuni10%
- KitchenStar6%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top pizza stone 16 inch search terms
- pizza stone 16 inch11K/yr
- 16 pizza stone9K/yr
- 16 inch pizza stone9K/yr
- 18 inch pizza stone6K/yr
- pizza stone 16 inch round5K/yr
- pizza stone for oven 16 inch4K/yr
- pizza stone 163K/yr
- pizza stone for oven 16 inch round1K/yr
Top pizza stone 16 inch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Stone Round Pizza Stone 16-Inch
Old Stone$29.724.4★3,027 rev
Large Pizza Stone for Oven 16 inch - Round Pizza Stone for Grill with Handles Wood Pizza Peel and Cutter Set - Baking Stone for Bread - Pizza Making Kit Accessories - Gifts for Food Lovers
Ritual Life$58.384.7★175 rev
5 PCS Rectangle Pizza Stone Set 16Large Pizza Stone for Oven and Grill with Pizza Peel(OAK) Stone Brush Pizza Cutter & 10pcs Cooking Paper for Free Baking Stone for Pizza Bread BBQ
Gyreuni$44.504.4★2,126 rev
Unicook 16 Inch Round Pizza Stone Heavy Duty Cordierite Bread Baking Stone for Oven and Grill Thermal Shock Resistant Ideal for Baking Crisp Crust Pizza Bread and More Includes Scraper
Unicook$44.124.5★6,447 rev
HANS GRILL PIZZA STONE | Rectangular Pizza Stone For Oven Baking & BBQ Grilling With Free Wooden Peel | Extra Large 15 x 12 Inch Durable Cordierite Cooking Stone.
Hans Grill$48.104.4★13,819 rev
Newest
by launch dateLarge Pizza Stone for Oven 16 inch - Round Pizza Stone for Grill with Handles Wood Pizza Peel and Cutter Set - Baking Stone for Bread - Pizza Making Kit Accessories - Gifts for Food Lovers
Ritual Life$58.38175 rev
16 inch Baking Stone For Oven - Round Pizza Stone with Handles and Dough Tool - Baking Stone for Bread - Pizza Stones for Oven and Grill - Cooking Gifts for Food Lovers
Ritual Life$43.8682 rev
Unicook 16 x 16 Square Pizza Stone for Grill and Oven Large Cordierite Bread Baking Stone for Crispy Crust Pizzas Bread and Cookies Includes Dough Scraper
Unicook$47.222,761 rev
Unicook Round Pizza Stone for Oven and Grill 16 Inch Oven Baking Stone for Bread Cordierite Pizza Pan for Baking Crispy Bread and Cookies Includes Carry Rack and Dough Scraper
Unicook$39.45213 rev
5 PCS Rectangle Pizza Stone Set 16Large Pizza Stone for Oven and Grill with Pizza Peel(OAK) Stone Brush Pizza Cutter & 10pcs Cooking Paper for Free Baking Stone for Pizza Bread BBQ
Gyreuni$44.502,126 rev
Trending
90-day click momentumLarge Pizza Stone for Oven 16 inch - Round Pizza Stone for Grill with Handles Wood Pizza Peel and Cutter Set - Baking Stone for Bread - Pizza Making Kit Accessories - Gifts for Food Lovers
Ritual Life$58.384.7★
K ROCKSHEAT Pizza Stone Round 16 Inch for Grill and Oven Large Cordierite Baking Stone for Bread Safe Circular Cooking Stone for Grill 16 Easy to Clean
ROCKSHEAT$39.234.5★
16 inch Baking Stone For Oven - Round Pizza Stone with Handles and Dough Tool - Baking Stone for Bread - Pizza Stones for Oven and Grill - Cooking Gifts for Food Lovers
Ritual Life$43.864.5★
KitchenStar 16-inch Pizza Making Set 6 PCS - Pizza Stone + Stainless Steel Rack Acacia Wood Pizza Peel Pizza Cutter Rocker + Protective Cover Metal Brush - Oven & Grill Accessories Kit
KitchenStar$69.554.7★
Old Stone Round Pizza Stone 16-Inch
Old Stone$29.724.4★
What buyers say about pizza stone 16 inch
What buyers praise and complain about, mined from review topics.What buyers love
“Super solid quality”
“Excellent value”
“Perfect size”
“Cooks za great”
“Definitely excited about the nice crispy crust”
“Easy to use”
“Works as advertised”
“the pizza baked just great”
“It cleans up easily too”
“it's pretty heavy duty”
What buyers complain about
“it barely fit”
“will not come clean”
“It smells like chemicals”
“Everything sticks to the”
“Broke first use”
“Was not worth the money”
“Cookies are undercooked”
“but this stone is really heavy so just be aware”
“Cheaply made”
“No instruction to use”
Top return reasons
Common questions
- Is pizza stone 16 inch profitable to sell on Amazon United States?
- The niche generates $132K/yr across 14 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the pizza stone 16 inch niche?
- 8 brands and 14 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in pizza stone 16 inch?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Smell. The return rate is 4.1%.
- When does demand for pizza stone 16 inch peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pizza stone 16 inch niche?
- Listings span $18.66–$69.55; the average listing price is $43.45 (sweet spot $15–$100). The average incumbent carries 5,455 reviews — the moat a new listing must climb.