Pizza Stone
MaybeShoppers spend an estimated $4.1M a year here. But demand is soft, at -10.9% this quarter, so Pizza Stone is a Maybe.
- Flapen Score
- 52 / 100Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 5652
- Market size
- $4.1M/yr2.6M searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 64%top-5 click share · 15 brands · 46 sellers
Flapen Score
Pizza Stone against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Pizza Stone is stronger. Inside it, weaker.
Market
The Pizza Stone market on Amazon at a glance
Shoppers on Amazon United States searched for Pizza Stone 2.6M times last year and spent an estimated $4.1M. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $4.1Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- pizza stone1.6M searches a year
02 · Price
A sale here is worth $37.76.
Listings sell for $37.76 on average, from $18.66 to $69.55. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $37.76 that is $151K to $189K a year per listing.
- Average price
- $37.76inside the $15 to $100 sweet spot
- Price range
- $18.66–$69.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $151K–$189K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #25 within Grilling Cookware & Rotisseries. It carries 4,444 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #25in Grilling Cookware & Rotisseries
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 4,444per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Pizza Stone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Old Stone Round Pizza Stone 16-Inch
- Price
- $29.72
- Rating
- 4.4/5
- Reviews
- 3,027
- Age
- 6y ago

HANS GRILL PIZZA STONE | Rectangular Pizza Stone For Oven Baking & BBQ Grilling With Free Wooden Peel | Extra Large 15 x 12 Inch Durable Cordierite Cooking Stone.
- Price
- $48.10
- Rating
- 4.4/5
- Reviews
- 13,819
- Age
- 7y ago

4 PCS Rectangle Pizza Stone Set 15 Large Pizza Stone for Oven and Grill with Pizza Peel(OAK) Pizza Cutter & 10pcs Cooking Paper for Free Baking Stone for Pizza Bread BBQ
- Price
- $34.64
- Rating
- 4.4/5
- Reviews
- 2,126
- Age
- 4y ago

Unicook Pizza Stone Heavy Duty Cordierite Pizza Pan for Oven and Grill Thermal Shock Resistant Baking Stone for Bread 15 X 12 Inch Rectangular 6.8 lbs
- Price
- $29.52
- Rating
- 4.5/5
- Reviews
- 9,351
- Age
- 9y ago

5 PCS Round Pizza Stone Set 13 Pizza Stone for Oven and Grill with Pizza Peel(OAK) Serving Rack Pizza Cutter & 10pcs Cooking Paper for Free Baking Stone for Pizza Bread
- Price
- $34.27
- Rating
- 4.5/5
- Reviews
- 1,248
- Age
- 3y ago
Trending
estimated 90-day click momentum
LUNVARION Pizza Stone 1512 Inch Rectangular Baking Stone for Oven & Grill Premium Cordierite Heat-Resistant Pizza Baking Stone for Crispy Crust Pizza Bread Baking & BBQ
- Price
- $30.62
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 6mo ago

Large Pizza Stone for Oven 15 x 12 inch Rectangular Pizza Stone for Grill Even Heating for Perfect Crispy Crusts! Crack Resistant and Easy to Clean Pizza Making Accessories
- Price
- $23.32
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 10y ago

Cuisinart 3 Piece Pizza Grilling Pack 13 Round Pizza Stone for Grill with Cutter and Foldable Stainless Steel Peel Complete Set to Build Your Own Pizzas at Home
- Price
- $28.91
- Rating
- 4.5/5
- Reviews
- 11,473
- Age
- 12y ago

Large Pizza Stone for Oven and Grill Set - 15 x 12 - 3PCs Pizza Stone Set
- Price
- $31.49
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago

Pit Boss Stone 15 70137 Pizza
- Price
- $21.19
- Rating
- 4.2/5
- Reviews
- 484
- Age
- 10y ago
Newest
by launch date
LUNVARION Pizza Stone 1512 Inch Rectangular Baking Stone for Oven & Grill Premium Cordierite Heat-Resistant Pizza Baking Stone for Crispy Crust Pizza Bread Baking & BBQ
- Price
- $30.62
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 6mo ago

Large Pizza Stone for Oven 16 inch - Round Pizza Stone for Grill with Handles Wood Pizza Peel and Cutter Set - Baking Stone for Bread - Pizza Making Kit Accessories - Gifts for Food Lovers
- Price
- $58.38
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago

Large Pizza Stone for Oven and Grill Set - 15 x 12 - 3PCs Pizza Stone Set
- Price
- $31.49
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago

5 PCS Rectangle Pizza Stone Set 16Large Pizza Stone for Oven and Grill with Pizza Peel(OAK) Stone Brush Pizza Cutter & 10pcs Cooking Paper for Free Baking Stone for Pizza Bread BBQ
- Price
- $44.50
- Rating
- 4.4/5
- Reviews
- 2,126
- Age
- 2y ago

KitchenStar 16-inch Pizza Making Set 6 PCS - Pizza Stone + Stainless Steel Rack Acacia Wood Pizza Peel Pizza Cutter Rocker + Protective Cover Metal Brush - Oven & Grill Accessories Kit
- Price
- $69.55
- Rating
- 4.7/5
- Reviews
- 21,377
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
46
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 96%
Open market
17%
- Gyreuni22%
- Hans Grill20%
- Old Stone19%
- Unicook11%
- Culinary Couture6%
- Ritual Life4%
- Open — no brand owns it (9 brands, 17%)
Demand
Pizza Stone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Pizza Stone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pizza stone1.6M/yr
- pizza stone for oven563K/yr
- pizza stone for grill107K/yr
- baking stone100K/yr
- baking stone for bread32K/yr
- oven pizza stone22K/yr
- grill pizza stone11K/yr
- round pizza stone15K/yr
- large pizza stone20K/yr
- ceramic pizza stone15K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Stone
We read the reviews and the return reasons for every product selling here.
“Impossible to clean well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Stone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









