Pizza Stone
MaybeShoppers spend an estimated $4.1M a year here. But demand is soft, at -10.9% this quarter, so Pizza Stone is a Maybe.
- Flapen Score
- 52 / 100Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 5652
- Market size
- $4.1M/yr2.6M searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 64%top-5 click share · 15 brands · 46 sellers
Flapen Score
Pizza Stone against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Pizza Stone is stronger. Inside it, weaker.
Market
The Pizza Stone market on Amazon at a glance
Shoppers on Amazon United States searched for Pizza Stone 2.6M times last year and spent an estimated $4.1M. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $4.1Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- pizza stone1.6M searches a year
02 · Price
A sale here is worth $37.76.
Listings sell for $37.76 on average, from $18.66 to $69.55. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $37.76 that is $151K to $189K a year per listing.
- Average price
- $37.76inside the $15 to $100 sweet spot
- Price range
- $18.66–$69.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $151K–$189K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #25 within Grilling Cookware & Rotisseries. It carries 4,444 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #25in Grilling Cookware & Rotisseries
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 4,444per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Pizza Stone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
46
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
64%
Top 20: 96%
Open market
17%
- Brand 122%
- Brand 220%
- Brand 319%
- Brand 411%
- Brand 56%
- Brand 64%
- Open — no brand owns it (9 brands, 17%)
Demand
Pizza Stone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Pizza Stone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pizza stone1.6M/yr
- pizza stone for oven563K/yr
- pizza stone for grill107K/yr
- baking stone100K/yr
- baking stone for bread32K/yr
- oven pizza stone22K/yr
- grill pizza stone11K/yr
- round pizza stone15K/yr
- large pizza stone20K/yr
- ceramic pizza stone15K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Stone
We read the reviews and the return reasons for every product selling here.
“Impossible to clean well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Stone questions
Answered from the same tracked data.









