Skip to content

Pizza Steel 16x16

Fail

The top 5 products take 86% of clicks, so Pizza Steel 16x16 is a Fail.

Flapen Score
40
40 / 100
Ranks 7,974 of 8,839 Patio, Lawn & Garden niches · −16 vs the category median of 56
Market size
$186K/yr61K searches / yr
90-day growth
+36.3%search demand this quarter
Competition
86%top-5 click share · 7 brands · 9 sellers

Flapen Score

Pizza Steel 16x16 against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pizza Steel 16x16 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Steel 16x16 market on Amazon at a glance

Shoppers on Amazon United States searched for Pizza Steel 16x16 61K times last year and spent an estimated $186K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+36.3%
Conversion, latest week
4.2%
Market size, estimated
$186Ka year
Top search term
pizza steel 16x1635K searches a year

02 · Price

A sale here is worth $73.01.

Listings sell for $73.01 on average, from $27.71 to $140.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $73.01 that is $7K to $18K a year per listing.

Average price
$73.01inside the $15 to $100 sweet spot
Price range
$27.71–$140.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #752 within Grilling Cookware & Rotisseries. It carries 2,227 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
9.6%
Average rank
#752in Grilling Cookware & Rotisseries
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,227per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Pizza Steel 16x16 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

2%

  • Brand 157%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pizza Steel 16x16 search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Pizza Steel 16x16 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza steel 16x1635K/yr
  • pizza steel for oven 20 x 2016K/yr
  • 16x16 pizza steel7K/yr
  • pizza steel for oven 16 x 203K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Steel 16x16

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Weight Heavy”
2.9%of orders come back
“then its super duper heavy-”
A buyer, on “Weight Heavy”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pizza Steel 16x16 questions

Answered from the same tracked data.