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Pizza Steel

Fail

The top 5 products take 90% of clicks, so Pizza Steel is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$2.5M/yr1.5M searches / yr
90-day growth
+52.1%search demand this quarter
Competition
90%top-5 click share · 6 brands · 8 sellers

Flapen Score

Pizza Steel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Pizza Steel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Steel market on Amazon at a glance

Shoppers on Amazon United States searched for Pizza Steel 1.5M times last year and spent an estimated $2.5M. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+52.1%
Conversion, latest week
2.5%
Market size, estimated
$2.5Ma year
Peak month
May3.1× the quietest month
Top search term
pizza steel861K searches a year

02 · Price

A sale here is worth $64.79.

Listings sell for $64.79 on average, from $27.71 to $98.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $64.79 that is $162K to $194K a year per listing.

Average price
$64.79inside the $15 to $100 sweet spot
Price range
$27.71–$98.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$162K–$194K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #833 within Grilling Cookware & Rotisseries. It carries 2,291 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
5.5%
Average rank
#833in Grilling Cookware & Rotisseries
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,291per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pizza Steel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 224%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Pizza Steel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Pizza Steel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza steel861K/yr
  • pizza steel for oven234K/yr
  • baking steel167K/yr
  • pizza steel 16x1635K/yr
  • dough guy pizza steel23K/yr
  • steel pizza stone26K/yr
  • baking steel for oven44K/yr
  • pizza steel for oven 20 x 2016K/yr
  • baking steel pizza21K/yr
  • pizza steel dough guy5K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Steel

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Weight Heavy”
3.0%of orders come back
“then its super duper heavy-”
A buyer, on “Weight Heavy”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pizza Steel questions

Answered from the same tracked data.