pirate flag
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.98avg listing price — sweet spot $15–$100
Growth
Great+60.8%90-day search growth — must beat 0% to launch
Review moat
Good523.51avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$5.79–$39.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 349K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pirate flag is a $285K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
pirate flag market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $320K–$400K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #3,990
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
43
Top-5 brand share
47%
Top 20: 87%
Top-5 click share
37%
Top 20: 77%
Open market
49%
- Time Roaming20%
- FLAGLINK10%
- ducuh6%
- GAKA6%
- G1285%
- rhungift4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +60.8% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 3.9×
Top pirate flag search terms
- pirate flag188K/yr
- jolly roger flag50K/yr
- pirate flags28K/yr
- pirate flags for outside 3x512K/yr
- pirate flag for boat13K/yr
- jolly roger13K/yr
- pirate flag 3x511K/yr
- pirates flag6K/yr
- jolly rogers flag4K/yr
- pirate flag with pole3K/yr
Top pirate flag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Time Roaming 3x5 Ft Pirate Jack Rackham Polyester Flag with Brass Grommets
Time Roaming$6.984.7★1,847 rev
Pirate Jolly Roger Bandana Flag 3x5 Outdoor Double Sided 3 Ply Pirate Flag with 2 Brass Grommets
ducuh$16.184.7★289 rev
GAKA 3x5 FT Pirate Flags Cross Knife Flag and Jolly Roger (Red Scarf) Flag 2 Pack
GAKA$14.064.7★1,454 rev
Dead Mans Chest Skull Bones Jolly Roger Flag 3X4.8Fts Crossbone Pirate Banner Creepy Ragged
FLAGLINK$8.534.6★1,946 rev
Dyung Tec Pirate Flag 2 PCS 2 x 3 Skull and Crossbones Jolly Roger Flag for Outdoor
Dyung Tec$6.004.7★746 rev
Newest
by launch date
M MCGUIRE GEAR Shemagh Tactical Scarf Middle Eastern Desert Hood Bandana Keffiyeh Military Style 100% Cotton 42 x 42 (Jolly Roger)
M MCGUIRE GEAR$9.95432 rev
Pirate Flag Jolly Roger Flag with Pirate Map - 100Den polyester Double Seam - 2 brass eyelets large 5ft x 3ft
BRAVITA$13.9866 rev
Jolly Roger Flag 3x5 Double Sided Outdoor Jack Rackham Skull Bones Flag Heavy Duty Cross Knife Flags 3 Ply Thick Polyester Material with 2 Metal Grommets 4 Rows of Stitching
AJJSUE$22.0348 rev
Pirate Flag Boat Pole Kit 12 x 18 Jolly Roger Flag Set Double-Sided Marine Grade Black Mini Holder Pontoon Accessories Burgee Included
Better Boat$22.00479 rev
G128 Pirate Jolly Roger Bones Flag | 1x1.5 Ft | ToughWeave Series Embroidered 300D Polyester | Novelty Flag Embroidered Design Indoor/Outdoor Brass Grommets
G128$15.14210 rev
Trending
90-day click momentumPirate Flag Boat Pole Kit 12 x 18 Jolly Roger Flag Set Double-Sided Marine Grade Black Mini Holder Pontoon Accessories Burgee Included
Better Boat$22.004.2★
M MCGUIRE GEAR Shemagh Tactical Scarf Middle Eastern Desert Hood Bandana Keffiyeh Military Style 100% Cotton 42 x 42 (Jolly Roger)
M MCGUIRE GEAR$9.954.4★
Pirate Jolly Roger Bandana Flag 3x5 Outdoor Double Sided 3 Ply Pirate Flag with 2 Brass Grommets
ducuh$16.184.7★
Pirate Jolly Roger Flag 3x5 Outdoor Double Sided- Heavy Duty Beach Decor Jack Rackham Skull Bones with Cross Knife Flags with 2 Brass Grommets 4 Rows Stitched
Joven$22.004.6★
usep Jolly Roger Calico Jack Rackham Pirate 12x18 Boat Flag Indoor/Outdoor
GOSSENIF$8.014.6★
What buyers say about pirate flag
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“good size”
“well worth the price”
“Very durable, well made”
“As described”
“Great coloring”
“The material is great and reliable”
“Just the right thickness”
“Flag is heavy duty”
“Well made”
What buyers complain about
“Thin as expected”
“Didn't realize it was a full size flag”
“Not for long term use”
“Cheap material, cheap construction”
“Cheap Garbage”
“especially because of the false advertising”
“Kinda thin”
“Has metal gromets”
“I don't think it is sturdy enough for an outdoor flag pole”
“I bought a cheaper flag”
Top return reasons
Common questions
- Is pirate flag profitable to sell on Amazon United States?
- The niche generates $285K/yr across 41 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +60.8%. Flapen's verdict: Worth a look (66/100).
- How competitive is the pirate flag niche?
- 32 brands and 43 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in pirate flag?
- Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 2.0%.
- When does demand for pirate flag peak?
- Demand peaks in Jul–Oct; the busiest month runs 3.9× the quietest.
- What does it cost to enter the pirate flag niche?
- Listings span $5.79–$39.33; the average listing price is $15.98 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.