Pinwheels
PassPinwheels scores 74 out of 100, a Pass. Shoppers spend an estimated $519K a year here, search demand grew +120.8% this quarter, and an estimated 2.0% of orders come back.
- Flapen Score
- 74 / 100Top 3% of 8,839 Patio, Lawn & Garden niches · +18 vs the category median of 5674
- Market size
- $519K/yr754K searches / yr
- 90-day growth
- +120.8%search demand this quarter
- Competition
- 38%top-5 click share · 25 brands · 29 sellers
Flapen Score
Pinwheels against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Pinwheels is stronger. Inside it, weaker.
Market
The Pinwheels market on Amazon at a glance
Shoppers on Amazon United States searched for Pinwheels 754K times last year and spent an estimated $519K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +120.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.
- Searches, last 12 months
- 754K
- Growth, 90 days vs prior 90
- +120.8%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $519Ka year
- Peak month
- May5.8× the quietest month
- Top search term
- pinwheels203K searches a year
02 · Price
A sale here is worth $15.04.
Listings sell for $15.04 on average, from $7.78 to $27.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $15.04 that is $11K to $15K a year per listing.
- Average price
- $15.04inside the $15 to $100 sweet spot
- Price range
- $7.78–$27.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #68 within Garden Sculptures & Statues. It carries 1,311 reviews at 3.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #68in Garden Sculptures & Statues
- Average rating
- 3.79 starsAmazon United States average 4.42 stars
- Average reviews
- 1,311per listing
- Listings tracked
- 40
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Pinwheels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
29
Top-5 brand share
64%
Top 20: 96%
Top-5 click share
38%
Top 20: 77%
Open market
32%
- Brand 132%
- Brand 212%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Pinwheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.8×
Search terms
Top Pinwheels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pinwheels203K/yr
- pinwheels for yard and garden134K/yr
- pinwheel80K/yr
- pinwheels for kids79K/yr
- pinwheels to scare birds away37K/yr
- pin wheels for yard and garden30K/yr
- garden pinwheels36K/yr
- reflective pinwheels16K/yr
- pin wheels17K/yr
- reflective pinwheels bird deterrent13K/yr
Reviews and returns
What reviews say buyers love and hate about Pinwheels
We read the reviews and the return reasons for every product selling here.
“assembly is a nightmare”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pinwheels questions
Answered from the same tracked data.









