picnic umbrella
Worth a lookShows demand growing +158.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+158.6%90-day search growth — must beat 0% to launch
Avg price
Great$54.05avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.96–$150.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Bad4,728.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 127K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, picnic umbrella is a $67K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
picnic umbrella market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $68K–$81K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 98%
- Out of stock
- 1.8%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
83
Top-5 brand share
60%
Top 20: 94%
Top-5 click share
29%
Top 20: 68%
Open market
35%
- AMMSUN23%
- Sport-Brella19%
- Wondershade8%
- LOTTAFUN6%
- XLINGZA5%
- GLL5%
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +158.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 11.0×
Top picnic umbrella search terms
- canopy umbrella19K/yr
- umbrella canopy19K/yr
- fishing umbrella19K/yr
- portable pool umbrella10K/yr
- park umbrella11K/yr
- ground umbrella7K/yr
- large shade umbrella8K/yr
- portable outdoor umbrella6K/yr
- adjustable umbrella6K/yr
- pool umbrella portable4K/yr
Top picnic umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Beige
AMMSUN$57.814.6★1,348 rev
AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue
AMMSUN$56.084.6★915 rev
Umbrella Fishing Rig 5 Arms Alabama Rig Kit with Weedness Bait Lure Jigs Boat Trolling Willow Blade Ultralight Lures for Bass Crappie Stripers Trout Salmon
GLL$25.784.3★434 rev
XLINGZA UPF 50+ Beach Umbrella with Adjustable Universal Clamp
XLINGZA$28.884.1★1,318 rev
SB VERSA BRELLA BLACK 1PK FES
Sport-Brella$26.354.2★1,121 rev
Newest
by launch date
PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue
PASAMIC$48.4756 rev
JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy
JEAREY$51.01206 rev
LOTTAFUN 6ft Beach Umbrella - Heavy Duty Wind Resistant UV 50+ Portable Sun Shade with Sand Anchor & Carry Bag Outdoor Folding Umbrella for Beach Pool Patio Garden (Blue Stripe) No Tilt The sand needs to exceed the spiral 6inch
LOTTAFUN$29.25513 rev
yuzhiyuan Outdoor Patio Umbrella 7.8FT Yard Pool Umbrella with 8 Sturdy Ribs and Double Layer Vent Portable Beach Umbrella with Adjustable Sun Protection for Garden Travel Fishing (Yellow)
yuzhiyuan$68.91111 rev
DomeShade 15ft Patio Umbrella with Base Large Outdoor Double-Sided Rectangle Umbrella with Crank Handle Market Umbrella for Poolside Garden Deck Backyard Beach Pools Beige
DomeShade$129.21411 rev
Trending
90-day click momentumJEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy
JEAREY$51.014.1★
PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue
PASAMIC$48.474.8★
SB VERSA BRELLA BLACK 1PK FES
Sport-Brella$26.354.2★
Umbrella Fishing Rig 5 Arms Alabama Rig Kit with Weedness Bait Lure Jigs Boat Trolling Willow Blade Ultralight Lures for Bass Crappie Stripers Trout Salmon
GLL$25.784.3★
SUPERJARE 13FT Outdoor Umbrella for Patio Double sided Pool Umbrellas with Fade Resistant Canopy Large Table Umbrella for Deck Market Backyard - Beige(No Base)
SUPERJARE$85.304.5★
What buyers say about picnic umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality for price paid”
“Easily assembled”
“Money well spent”
“Big enough”
“the base seems sturdy”
“Shades the sun well for a comfortable”
“Easy and convenient”
“Exactly as advertised”
“Very durable”
“Great Shade”
What buyers complain about
“Broke within a week”
“the build quality simply doesnt hold up”
“To short”
“Too flimsy”
“Poor quality material”
“not worth the price”
“Color was not correct”
“Not functional”
“A little heavy”
“this item is difficult to navigate”
Top return reasons
Common questions
- Is picnic umbrella profitable to sell on Amazon United States?
- The niche generates $67K/yr across 62 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +158.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the picnic umbrella niche?
- 29 brands and 83 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in picnic umbrella?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.4%.
- When does demand for picnic umbrella peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 11.0× the quietest.
- What does it cost to enter the picnic umbrella niche?
- Listings span $9.96–$150.04; the average listing price is $54.05 (sweet spot $15–$100). The average incumbent carries 4,728 reviews — the moat a new listing must climb.