Picnic Umbrella

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +158.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

+158.6%

Conversion, latest week

1.0%

Market size, estimated

$67Ka year

Peak month

June11.0× the quietest month

Top search term

canopy umbrella19K searches a year

Listings sell for $54.05 on average, from $9.96 to $150.04. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $54.05 that is $0 to $5K a year per listing.

Average price

$54.05inside the $15 to $100 sweet spot

Price range

$9.96–$150.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #81 within Umbrellas & Shade. It carries 4,728 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

85%

Out of stock, average day

1.8%

Average rank

#81in Umbrellas & Shade

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

4,728per listing

Listings tracked

62

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months