Picnic Blankets
MaybeShoppers spend an estimated $2.9M a year here. But the products selling today already average 4.6★, so Picnic Blankets is a Maybe.
- Flapen Score
- 62 / 100Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 5662
- Market size
- $2.9M/yr4.5M searches / yr
- 90-day growth
- +63.7%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 22 sellers
Flapen Score
Picnic Blankets against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Picnic Blankets is stronger. Inside it, weaker.
Market
The Picnic Blankets market on Amazon at a glance
Shoppers on Amazon United States searched for Picnic Blankets 4.5M times last year and spent an estimated $2.9M. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 4.5M
- Growth, 90 days vs prior 90
- +63.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $2.9Ma year
- Peak month
- June7.3× the quietest month
- Top search term
- picnic blanket1.5M searches a year
02 · Price
A sale here is worth $21.10.
Listings sell for $21.10 on average, from $9.93 to $36.47. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $21.10 that is $84K to $106K a year per listing.
- Average price
- $21.10inside the $15 to $100 sweet spot
- Price range
- $9.93–$36.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $84K–$106K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Picnic Baskets, Tables & Accessories. It carries 1,926 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Picnic Baskets, Tables & Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,926per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Picnic Blankets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZAZE Extra Large Picnic Outdoor Blanket 80x80 Waterproof Foldable Blankets Gingham Picnic Mat for Beach Camping Grass Lawn Park Accessories Cute Couple Gifts Ideas Wedding Registry(Green White)
- Price
- $29.61
- Rating
- 4.6/5
- Reviews
- 4,924
- Age
- 5y ago
TigeJoy Extra Large Picnic Blanket Waterproof Foldable 80x80 Outdoor Picnic Mat Beach Blanket Sandproof for Park Grass Travel Hiking Camping Essentials Gingham Picnic Blanket
- Price
- $20.48
- Rating
- 4.6/5
- Reviews
- 557
- Age
- 1y ago
Genovega Waterproof Picnic Blanket Beach Outdoor Camping Mat Rug Extra Large Foldable Cute Big Travel Essential Accessories Gift Park Patio Lawn Garden Grass Play Music Festival Concert Must Have
- Price
- $25.32
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 1y ago
sapsisel 80x 80 Picnic Blanket Extra Large Waterproof and Foldable Beach Blanket 3-Layer Outdoor Blanket for 6 to 8 Adults for Camping Park Beach Grass Indoors
- Price
- $26.40
- Rating
- 4.5/5
- Reviews
- 1,821
- Age
- 5y ago
Wind Tour Waterproof Foldable Picnic Mat for Outdoor 59 x 71 Inches Blue
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 1,325
- Age
- 5y ago
Trending
estimated 90-day click momentum
Wekapo Beach Blanket Sandproof Beach Mat Big & Compact Sand Free Mat Quick Drying Lightweight & Durable with 6 Stakes & 4 Corner Pockets Standard (1~3 person)
- Price
- $23.16
- Rating
- 4.7/5
- Reviews
- 14,797
- Age
- 5y ago
Genovega Waterproof Sandproof Beach Blanket Picnic Outdoor Mat Rug Extra Large Foldable Sand Free Big Giant XL Towel Car Essential Roadtrip Gadget Rv Accessories Gear Must Have Hiking Item Necessities
- Price
- $25.39
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 1y ago
SAMSIER Outdoor Picnic Blankets Waterproof Foldable Large Beach Blanket Sandproof Gingham Picnic Mat Cute Washable Portable (Navy Blue 8080)
- Price
- $15.98
- Rating
- 4.6/5
- Reviews
- 1,435
- Age
- 1y ago
Genovega Waterproof Picnic Blanket Beach Outdoor Camping Mat Rug Extra Large Foldable Cute Big Travel Essential Accessories Gift Park Patio Lawn Garden Grass Play Music Festival Concert Must Have
- Price
- $25.32
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 1y ago
HX&OD Picnic Blanket Outdoor Extra Large Picnic Mat 80X60 Camping Blanket Beach Blanket Foldable Waterproof Sand Mat Hiking Travel Family Concerts(Green)
- Price
- $11.56
- Rating
- 4.5/5
- Reviews
- 535
- Age
- 2y ago
Newest
by launch dateGenovega Waterproof Picnic Blanket Beach Outdoor Camping Mat Rug Extra Large Foldable Cute Big Travel Essential Accessories Gift Park Patio Lawn Garden Grass Play Music Festival Concert Must Have
- Price
- $25.32
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 1y ago
Genovega Waterproof Sandproof Beach Blanket Picnic Outdoor Mat Rug Extra Large Foldable Sand Free Big Giant XL Towel Car Essential Roadtrip Gadget Rv Accessories Gear Must Have Hiking Item Necessities
- Price
- $25.39
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 1y ago
TigeJoy Extra Large Picnic Blanket Waterproof Foldable 80x80 Outdoor Picnic Mat Beach Blanket Sandproof for Park Grass Travel Hiking Camping Essentials Gingham Picnic Blanket
- Price
- $20.48
- Rating
- 4.6/5
- Reviews
- 557
- Age
- 1y ago
Genovega 2 in 1 Extra Large Rug Outdoor Picnic Blanket Waterproof Woven Boho Mat Giant Beach Towel Travel Essential Yoga Accessories Park Patio Lawn Garden Ground Music Festival Concert Must Have
- Price
- $35.73
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 1y ago
SAMSIER Outdoor Picnic Blankets Waterproof Foldable Large Beach Blanket Sandproof Gingham Picnic Mat Cute Washable Portable (Navy Blue 8080)
- Price
- $15.98
- Rating
- 4.6/5
- Reviews
- 1,435
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
22
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 92%
Open market
23%
- ZAZE25%
- TigeJoy13%
- Genovega13%
- G GOOD GAIN10%
- Wind Tour9%
- sapsisel8%
Demand
Picnic Blankets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.3×
Search terms
Top Picnic Blankets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- picnic blanket1.5M/yr
- picnic blankets1.1M/yr
- outdoor blanket545K/yr
- picnic blanket waterproof207K/yr
- picnic mat213K/yr
- waterproof picnic blanket167K/yr
- outdoor blanket waterproof120K/yr
- large picnic blanket72K/yr
- outdoor picnic blanket65K/yr
- waterproof blanket outdoor72K/yr
Reviews and returns
What reviews say buyers love and hate about Picnic Blankets
We read the reviews and the return reasons for every product selling here.
“I wish I got a thicker option”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picnic Blankets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data