Picnic Basket

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

+36.0%

Conversion, latest week

1.2%

Market size, estimated

$2.8Ma year

Peak month

May3.8× the quietest month

Top search term

picnic basket2.6M searches a year

Listings sell for $47.01 on average, from $8.16 to $223.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $47.01 that is $24K to $35K a year per listing.

Average price

$47.01inside the $15 to $100 sweet spot

Price range

$8.16–$223.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$24K–$35K

Returns

3.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #75 within Picnic Baskets, Tables & Accessories. It carries 1,151 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

4.1%

Average rank

#75in Picnic Baskets, Tables & Accessories

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,151per listing

Listings tracked

118

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months