Picnic Backpack for 2

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+24.8%

Conversion, latest week

1.4%

Market size, estimated

$41Ka year

Peak month

December3.1× the quietest month

Top search term

picnic backpack for 230K searches a year

Listings sell for $54.22 on average, from $26.35 to $91.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $54.22 that is $0 to $5K a year per listing.

Average price

$54.22inside the $15 to $100 sweet spot

Price range

$26.35–$91.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #100 within Picnic Baskets, Tables & Accessories. It carries 1,493 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

8.1%

Average rank

#100in Picnic Baskets, Tables & Accessories

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,493per listing

Listings tracked

42

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months