Picnic Accessories

Shoppers searched for this 589K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months

589K

Growth, 90 days vs prior 90

+62.2%

Conversion, latest week

1.5%

Market size, estimated

$197Ka year

Peak month

July5.0× the quietest month

Top search term

picnic essentials314K searches a year

Listings sell for $22.59 on average, from $6.76 to $128.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $22.59 that is $0 to $2K a year per listing.

Average price

$22.59inside the $15 to $100 sweet spot

Price range

$6.76–$128.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #48 within Picnic Baskets, Tables & Accessories. It carries 4,227 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

1.8%

Average rank

#48in Picnic Baskets, Tables & Accessories

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,227per listing

Listings tracked

76

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months