Pickaxe

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.

Searches, last 12 months

347K

Growth, 90 days vs prior 90

+23.6%

Conversion, latest week

3.5%

Market size, estimated

$384Ka year

Peak month

May2.3× the quietest month

Top search term

pick axe69K searches a year

Listings sell for $32.10 on average, from $12.22 to $82.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $32.10 that is $8K to $16K a year per listing.

Average price

$32.10inside the $15 to $100 sweet spot

Price range

$12.22–$82.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

1.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #55 within Hand Tools. It carries 310 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#55in Hand Tools

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

310per listing

Listings tracked

33

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

51 months